Marine Fabricator May/June 2022 - 16

Your last job leads
to your next job.
People see what
you've done and
talk about it. "
Matt Forbes,
Matt's Motortrimming
Social media savvy
Matt's Motortrimming doesn't have a
website, but Forbes does use social media
and thinks it plays a role in raising
his profi le.
" If someone hears about you from a
friend, they will look up your Facebook
and Instagram and see some of the jobs
Matt's Motortrimming won a 2021 IAA
Award of Excellence in the Technical
Miscellaneous category for this Motion
Force 1 Simulator. The client wanted race
car style dash, which was formed and
laminated in plywood and then covered
with leather and bold orange top stitching.
Owner Matt Forbes says the project was
different from the shop's normal work
and has led to ongoing projects with
the client. Photo: Matt's Motortrimming
you've done, " he explains. He's tried
some paid social media posts but hasn't
seen a big return for the money.
Forbes is looking to break into highend
motorcycle seats, and he is redoing
the interior of his shop truck to demonstrate
his capabilities. He used Facebook
to create interest in the project, posting
three different designs and asking people
to vote. Forbes got good feedback and
chose an elaborate design in Barbarossa
Leather. He believes his best marketing
option will be showing at events such as
the Beach Hop hot rod meet, which can
attract more than 100,000 people.
Julie Swiler is a freelance writer and editor
based in St. Paul, Minn.
For more information, visit:
www.marinefabricatormag.com
Search " business marketing "
16 Marine Fabricator | May/June 2022

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Marine Fabricator May/June 2022

Table of Contents for the Digital Edition of Marine Fabricator May/June 2022

Marine Fabricator May/June 2022 - Cover1
Marine Fabricator May/June 2022 - Cover2
Marine Fabricator May/June 2022 - 1
Marine Fabricator May/June 2022 - 2
Marine Fabricator May/June 2022 - 3
Marine Fabricator May/June 2022 - 4
Marine Fabricator May/June 2022 - 5
Marine Fabricator May/June 2022 - 6
Marine Fabricator May/June 2022 - 7
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Marine Fabricator May/June 2022 - 18
Marine Fabricator May/June 2022 - 19
Marine Fabricator May/June 2022 - 20
Marine Fabricator May/June 2022 - 21
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Marine Fabricator May/June 2022 - 48
Marine Fabricator May/June 2022 - Cover3
Marine Fabricator May/June 2022 - Cover4
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