Specialty Fabrics Review January 2021 - 26

and direct print. Because it holds a
sizeable inventory and schedules orders
six months ahead with vendors, Fisher
says the company was " well-prepared "
to maintain the product flow.
Before the pandemic, its largest
markets were fabrics for trade
shows and retail. Now, Fisher says
the company is seeing a demand
for specialized PPE mask/barrier
materials and basic signage. On
the other hand, with more people
confined to home, Craig Yokeley,
executive vice president at Glen
Raven Custom Fabrics, Glen Raven,
N.C., says demand is rising across
its markets. Although welcomed, the
scale has required some adjustments.
" It's important to recognize that
at the start of the pandemic, many
customers and suppliers across the

industry shut down, " Yokeley explains.
" Businesses then reopened at once,
with no real advance notice or forecast.
Consumers are now spending more
on their homes and outdoor activities,
creating new demand and extending
the outdoor season well beyond what
we've seen in previous years. "
Yokeley says Glen Raven accelerated its supply chain production in
May, keeping its facilities operating
while protecting worker health and
safety. The company is also working
with its supply base to expedite
materials and production.
" Industry-wide changes have
created additional challenges,
including where to purchase and
produce, as well as tariff adjustments
that affect the global trade process, "
he says. " Across industries,
production processes are shifting,
with an emphasis on diversifying
and restructuring supply chains to
meet customer demand. Like most
companies, we're experiencing new
challenges that provide opportunities
for flexibility and improvement. "

Scarcity and shortages

TOP: One of the newest offerings from Glen Raven is Sunbrella® Horizon, an engineered
synthetic leather fabric designed for use in both indoor and outdoor spaces.
BOTTOM: The fabric's stain- and fade-resistance properties make it particularly useful
for marine applications, as shown here. Photos: Glen Raven Custom Fabrics.

It is unlikely things will change anytime
soon. Instead, the textile industry
must contend with some stark realities
and come up with workarounds.
For example, where companies once
were able to gauge customer need by
reviewing previous usage, for now, this
history no longer applies.
Scarcity and price increases
are currently an issue due to the
production of PPE materials, worsened
by periodic COVID-19-related
warehouse and factory shutdowns, says
Busch. Additionally, booking ocean
freight in the months ahead can no
longer be undertaken with confidence,
thanks to vessel and container
shortages, he adds.

26 SPECIALTY FABRICS REVIEW / January 2021

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Specialty Fabrics Review January 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review January 2021

Specialty Fabrics Review January 2021 - Cover 1
Specialty Fabrics Review January 2021 - Cover2
Specialty Fabrics Review January 2021 - 1
Specialty Fabrics Review January 2021 - 2
Specialty Fabrics Review January 2021 - 3
Specialty Fabrics Review January 2021 - 4
Specialty Fabrics Review January 2021 - 5
Specialty Fabrics Review January 2021 - 6
Specialty Fabrics Review January 2021 - 7
Specialty Fabrics Review January 2021 - 8
Specialty Fabrics Review January 2021 - 9
Specialty Fabrics Review January 2021 - 10
Specialty Fabrics Review January 2021 - 11
Specialty Fabrics Review January 2021 - 12
Specialty Fabrics Review January 2021 - 13
Specialty Fabrics Review January 2021 - 14
Specialty Fabrics Review January 2021 - 15
Specialty Fabrics Review January 2021 - 16
Specialty Fabrics Review January 2021 - 17
Specialty Fabrics Review January 2021 - 18
Specialty Fabrics Review January 2021 - 19
Specialty Fabrics Review January 2021 - 20
Specialty Fabrics Review January 2021 - 21
Specialty Fabrics Review January 2021 - 22
Specialty Fabrics Review January 2021 - 23
Specialty Fabrics Review January 2021 - 24
Specialty Fabrics Review January 2021 - 25
Specialty Fabrics Review January 2021 - 26
Specialty Fabrics Review January 2021 - 27
Specialty Fabrics Review January 2021 - 28
Specialty Fabrics Review January 2021 - 29
Specialty Fabrics Review January 2021 - 30
Specialty Fabrics Review January 2021 - 31
Specialty Fabrics Review January 2021 - 32
Specialty Fabrics Review January 2021 - 33
Specialty Fabrics Review January 2021 - 34
Specialty Fabrics Review January 2021 - 35
Specialty Fabrics Review January 2021 - 36
Specialty Fabrics Review January 2021 - 37
Specialty Fabrics Review January 2021 - 38
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Specialty Fabrics Review January 2021 - 40
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Specialty Fabrics Review January 2021 - Cover3
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