Specialty Fabrics Review January 2021 - 43

Applying the technology
Fibers that offer sensing with purpose
have been given a more determined
emphasis with the current pandemic.
Like many smart materials and
wearable technologies, these textiles
have advanced in many exciting ways,
but finding an application as equally
forward looking can be challenging.
Some recent examples from Levi's®,
H&M, Ganni and researchers at the
Royal College of Art in London show
how innovation can carry through from
the fiber to the final product.
Hennes & Mauritz AB, or H&M as it
is more commonly known, is a Swedish
multinational company known for its
fast-fashion clothing. The company
has set up the innovation hub H&M
Lab, a platform that intends to create
local innovation in fashion retail, and
it has collaborated with Berlin-based
wearable tech company Boltware to
create " Wearable Love, " a denim jacket
that uses sensing technology to give
the wearer the feeling of being touched
by a loved one.
Each jacket is given an individual
registration code for the corresponding
app. The wearer then creates a profile
and invites friends and loved ones to
connect using the app's " Love Lists. "
Friends and loved ones can go on
to create their own individual touch
patterns to send to the wearer as
digital expressions of their thoughts
and feelings.
The idea is not new. In 1995,
Nicola Lefevre and Swee Tiing Chua,
then graduate students at London's
Architects Association (AA),
developed a Blind Date Bodysuit
that allowed a massage to be sent
via modem to another person.
Their design did not progress to
production, and the technology was
not available to commercialize it at
that time. But now it is. By using a

Wearable Love app via Bluetooth®,
the sensing technology no longer
needs to be tethered to a modem and
for the times in which we live, it offers
an opportunity for people to connect,
most importantly, with touch.

Environmental considerations
The environmental impact of clothing
is driving new developments in
traceability, as well as innovative
design approaches to creating greater
consumer engagement with clothing.
To this end, Levi's has collaborated
with Denmark's Ganni fashion
brand to create " Love Letters, " a
capsule collection of upcycled denim
garments that can be rented. What is

Innovators are looking
beyond technical
innovation to the " how
and why " of the final
use of the product from
the earliest stage of
development.

www.SpecialtyFabricsReview.com

0121RV_p42_49_Columns.indd 43

43

12/17/20 10:49 PM


http://www.hooverproducts.com http://www.SpecialtyFabricsReview.com

Specialty Fabrics Review January 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review January 2021

Specialty Fabrics Review January 2021 - Cover 1
Specialty Fabrics Review January 2021 - Cover2
Specialty Fabrics Review January 2021 - 1
Specialty Fabrics Review January 2021 - 2
Specialty Fabrics Review January 2021 - 3
Specialty Fabrics Review January 2021 - 4
Specialty Fabrics Review January 2021 - 5
Specialty Fabrics Review January 2021 - 6
Specialty Fabrics Review January 2021 - 7
Specialty Fabrics Review January 2021 - 8
Specialty Fabrics Review January 2021 - 9
Specialty Fabrics Review January 2021 - 10
Specialty Fabrics Review January 2021 - 11
Specialty Fabrics Review January 2021 - 12
Specialty Fabrics Review January 2021 - 13
Specialty Fabrics Review January 2021 - 14
Specialty Fabrics Review January 2021 - 15
Specialty Fabrics Review January 2021 - 16
Specialty Fabrics Review January 2021 - 17
Specialty Fabrics Review January 2021 - 18
Specialty Fabrics Review January 2021 - 19
Specialty Fabrics Review January 2021 - 20
Specialty Fabrics Review January 2021 - 21
Specialty Fabrics Review January 2021 - 22
Specialty Fabrics Review January 2021 - 23
Specialty Fabrics Review January 2021 - 24
Specialty Fabrics Review January 2021 - 25
Specialty Fabrics Review January 2021 - 26
Specialty Fabrics Review January 2021 - 27
Specialty Fabrics Review January 2021 - 28
Specialty Fabrics Review January 2021 - 29
Specialty Fabrics Review January 2021 - 30
Specialty Fabrics Review January 2021 - 31
Specialty Fabrics Review January 2021 - 32
Specialty Fabrics Review January 2021 - 33
Specialty Fabrics Review January 2021 - 34
Specialty Fabrics Review January 2021 - 35
Specialty Fabrics Review January 2021 - 36
Specialty Fabrics Review January 2021 - 37
Specialty Fabrics Review January 2021 - 38
Specialty Fabrics Review January 2021 - 39
Specialty Fabrics Review January 2021 - 40
Specialty Fabrics Review January 2021 - 41
Specialty Fabrics Review January 2021 - 42
Specialty Fabrics Review January 2021 - 43
Specialty Fabrics Review January 2021 - 44
Specialty Fabrics Review January 2021 - 45
Specialty Fabrics Review January 2021 - 46
Specialty Fabrics Review January 2021 - 47
Specialty Fabrics Review January 2021 - 48
Specialty Fabrics Review January 2021 - 49
Specialty Fabrics Review January 2021 - 50
Specialty Fabrics Review January 2021 - 51
Specialty Fabrics Review January 2021 - 52
Specialty Fabrics Review January 2021 - 53
Specialty Fabrics Review January 2021 - 54
Specialty Fabrics Review January 2021 - 55
Specialty Fabrics Review January 2021 - 56
Specialty Fabrics Review January 2021 - Cover3
Specialty Fabrics Review January 2021 - Cover4
Specialty Fabrics Review January 2021 - 61
Specialty Fabrics Review January 2021 - 62
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-october-2022
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-september-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-august-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-july-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-june-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-buyers-guide-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-may-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-april-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-march-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-february-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-january-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-december-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-november-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-october-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-september-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-august-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-july-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-june-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-buyers-guide-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-may-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-april-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-march-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-february-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/0121RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1220RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1120RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1020RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0920RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0820RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0720RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0620RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/RVBG20
https://www.nxtbook.com/ifai/specialtyfabricsreview/0520RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0420RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0320RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0220RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0120RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1219RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1119RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1019RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0919RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0819RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0719RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0619RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/RVBG19
https://www.nxtbook.com/ifai/specialtyfabricsreview/0519RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0419RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0319RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0219RV_Feb
https://www.nxtbook.com/ifai/specialtyfabricsreview/0119RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1218RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1118RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1018RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0918RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0818RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0718RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0618RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0518RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/RVBG18
https://www.nxtbook.com/ifai/specialtyfabricsreview/0418RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0318RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0218RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0118RV
https://www.nxtbookmedia.com