Specialty Fabrics Review February 2020 - 41

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CONSIDER THE NEXT PHASE
From the time he was 12, Donny Vasquez
was required to help on weekends taking
down tents for events produced by his
parents' tent rental company, Made in
the Shade Tent Rentals, then in Vacaville,
Calif., now in Sacramento. It was the last
thing he wanted to do. "I threw the biggest
fits," he says with a laugh.
But after graduating from college,
Vasquez joined up in outside sales. "I saw
there was business out there we could tap
into," he says. "I wanted to stay."
The company incorporated in 2001, at
which time the three sons were given an
ownership stake. But it wasn't until 2015,
when Vasquez's parents started thinking
about retirement, that the family started
to look at what the next phase of the
company might look like.
It's been a slow process, Vasquez says:
"We look at it when we have a free moment,
and sometimes there isn't a free moment."
But they are now working with a consultant,
Vasquez's parents are taking an advisory
role, and he and one brother are leading the
company (the other brother is no longer
involved in the day-to-day operation).
"It's been a process moving from a
mom-and-pop shop to one with processes
and procedures in place," says Vasquez.
"One thing I've learned is that you can't
just have the company handed to you.
You have to visualize how you're going
to advance the business; you have to
learn how to deal with people, with the
equipment, and understand how
to maintain customers.
"We're a very close family," he adds.
"My parents have given us the tools to
succeed but never forced us to do anything.
It's played out very well in what we do.
We rely on each other, and we always
listen to what the others have to say."
Jeff Moravec is a freelance writer
from Minneapolis, Minn.

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Specialty Fabrics Review February 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review February 2020

Specialty Fabrics Review February 2020 - Cover1
Specialty Fabrics Review February 2020 - Cover2
Specialty Fabrics Review February 2020 - 1
Specialty Fabrics Review February 2020 - 2
Specialty Fabrics Review February 2020 - 3
Specialty Fabrics Review February 2020 - 4
Specialty Fabrics Review February 2020 - 5
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Specialty Fabrics Review February 2020 - 7
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Specialty Fabrics Review February 2020 - Cover3
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