Specialty Fabrics Review February 2020 - 46

Traditional folding lateral arm
retractable awnings, such as this
model from Retractableawnings.
com, provide sun and light rain
protection and remain a good
option, particularly for residential
customers seeking a classic look.
Photo: Retractableawnings.com.

46 REVIEW FEBRUARY 2020

make "push button" retractables an easy
option for some homeowners.
Global component manufacturer BAT
USA sales manager Aldo Campa says that
while retractable sales have been stable
for the past four years, he doesn't see a
lot of growth potential because of the
high number of players in the American
market. "Any growth is likely to be driven
by taking someone else's clientele," he
says, adding that Europe has 10 times the
sales of retractable awnings as does the
United States. "In Europe, retractable
awnings were just a must-have part of
any new apartment building or house,
but American homeowners were used to
buying fixed aluminum awnings as an
afterthought, and that's waning now."
Eric M. Scop, vice president, sales and
digital marketing for Retractableawnings.
com®, has also seen modest growth in
the market. "Retractable folding lateral
arm awnings have had a small amount of
growth," he says. "They're purchased by
homeowners and businesses including
but not limited to restaurants and hotels,
although most restaurants and hotels

are moving toward the installation of a
retractable pergola or retractable louver
roof/rotating louver roof system. They can
be fully enclosed and can handle heavy
rain and high winds, as opposed to lateral
arm awnings that are designed for light
rain and light winds. They also offer much
better drainage options."
OUTDOOR LIVING IN STYLE
Improvements in retractables (in both
awnings and other shade structures) have
been key to maintaining and growing sales,
according to Scop. This includes more
fabric options and colors, better durability
and improved control and operating
mechanisms, such as wind, motion, rain
and sun sensors that trigger awnings to
open or close automatically depending
on the weather, as well as programmable
operating systems that are in sync with the
trend toward "smart homes."
"Technology such as Somfy's myLink™
has made it much easier for customers
to control a motorized product. They
can open and close and set timers from
anywhere in the world using either an iOS


http://www.Retractableawnings.com

Specialty Fabrics Review February 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review February 2020

Specialty Fabrics Review February 2020 - Cover1
Specialty Fabrics Review February 2020 - Cover2
Specialty Fabrics Review February 2020 - 1
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