Specialty Fabrics Review February 2020 - 47

or Android smartphone or tablet. Other
technologies allow products to close before
high wind and/or rain damage the frame
and fabric," Scop says.
The recent trend toward outdoor living
and interior spaces that flow seamlessly
between inside and out seems a positive
development for retractable awnings. Erin
Collis, marketing and communications
manager at Corradi USA Inc., agrees
with that prognosis: "Growing interest
in biophilic design and outdoor living is
all about the desire to spend more time
in a healthier environment with family
and friends and less time isolated indoors
glued to a television or computer screen.
Retractables can help by extending time
and reasons to be outside."
Collis acknowledges, however, that
retractable awnings have not grown the
way the industry had hoped. "It's a steady
growth and the potential is there, but
we've not fully broken into that market
yet." Corradi USA, Carrollton, Texas, is
the North American branch of Corradi-
an Italian manufacturer of outdoor living
products including Pergotenda®, louvered
roof systems, retractable awnings, shade
sails and drop screens for commercial
and residential customers. Collis says
that connecting with people on a more
emotional level might be key, by showing
consumers how awnings can increase
and enhance the outdoor experience,
and suggests that replacing the term
"awnings" with the more benefitspecific "shading systems" might better
communicate key attributes.
Maud Demurge, strategic marketing
manager for Somfy North America,
a global manufacturer of motors and
controls for shading products, points out
that newer shade products deliver more
than just solar protection. "They also
provide bug protection, the ability to
maintain a cooler atmosphere, lighting
and temperature management. All of these
benefits enhance the experience of outdoor

A Somfy-powered retractable awning with integrated
LED lights and built-in home automation technology.
Photo: Somfy Systems Inc.

www.SpecialtyFabricsReview.com 47


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Specialty Fabrics Review February 2020

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