Specialty Fabrics Review February 2020 - 51

Shaw recently launched COMFOR3Tâ„¢, a
new, soft floor covering designed for the event
flooring market. Made with 60-80 percent
recycled content, depending on the color, it is
softer underfoot than typical event carpets currently in service markets such as trade shows.
"Thus the name COMFOR3T," says Craig
Callahan, vice president, Specialty Markets,
at Shaw. "The R is cubed to represent that
the product's features are aligned with the
sustainability goals of reduction, reuse,
recyclability all while creating a positive
human experience."
Renewable energy projects are one of the
ways that Kimberly-Clark, headquartered in
Irving, Texas, is looking to deliver on its climate
change commitment to reduce greenhouse
gases across its operations. The Maverick Creek
Wind Farm in Texas has just been initiated
and will provide power to a handful of major
companies, including Kimberly-Clark. The
aim is that it will eventually deliver 6 percent of
the company's target for global greenhouse gas
(GHG) emissions reductions, around 670,000
megawatt hours of renewable energy annually.
The company has set key targets for 2022:
*Divert 95 percent of manufacturing
waste from landfills
*Divert 10,587 metric tons of
postconsumer waste solutions
*Design for waste avoidance to eliminate
4,955 metric tons of waste
*Achieve 0.24 waste per metric
ton of production
These are significant goals, and each has
a focused strategy in place to achieve these
figures. While full circularity is the ideal,
targets that hone in on specific problems for
the industry bring considerable benefits that
deserve to be acknowledged.
AUTOMOTIVE IMPACT
Globally, the estimated value of textiles
used in cars and light vehicles in 2018 was
$70 billion, according to a recent report
from Research and Markets. The report's
authors point to further growth of the
disruptive kind, looking at developments
in car-sharing, electric and autonomous
vehicles. Sustainability and circularity are
set to further drive innovation and strategic
developments, but these developments can,
at times, appear conflicting.

"As a society, everyone's been developing
materials that last forever, and many times
those can be harmful to the environment,"
said Ken Kelzer, vice president, Global Vehicle
Components and Subsystems, General Motors,
in an October 2019 interview in the online Ellen
MacArthur Foundation publication Circulate.
"What we're trying to do is understand what
those are, and maybe we have an opportunity
here to replace, reuse, recycle and put things
in our vehicles without always having to do
new. It's a real opportunity."
Consumers have already shown themselves to be more than willing to embrace
differences. Recycled materials are already
being used in less visible applications, such
as soundproofing and as liners. The next step
will be to introduce them to more prominent
features such as car seating. Since these areas
are more visible, color, haptics and graphic
qualities have to be a fit.

WANT MORE? WE HAVE IT!

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www.SpecialtyFabricsReview.com

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Summit
Feb. 19-21, 2020 | Nashville, TN USA | IFAI.com/Women

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Specialty Fabrics Review February 2020

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