Specialty Fabrics Review February 2020 - 64

future HISTORY

85 YEARS AGO ...
Adolf Hitler orders German
rearmament, violating the
Versailles Treaty; Hermann
Goering officially creates the
German Air Force, the Luftwaffe;
The League of Nations denounces
Italy's invasion of Abyssinia.
DuPont chemist
Wallace Hume
Carothers creates
the first completely
synthetic fabric-
nylon, subsequently
used as a replacement
for silk in women's
stockings in 1940.

St. Louis, October 8-The camera caught these outstanding convention personalities in an informal
pose-in the foreground, left to right, Joe E. Dilg, St. Louis, General Chairman; E. S. Waddell, Sales Promotion
Department of the Randall Company, Cincinnati; James E. McGregor, St. Paul, National Secretary-Treasurer
and Manager-Editor of The National Canvas Goods Manufacturers Review. C. J. Hoigaard Jr., Minneapolis, and
G. E. R. Flynn, Convention Manager of the Drake, Chicago, are shown in the background at the left. J. M. LaRue
of the publicity and advertising staff of The Randall Company appears at the extreme right.

President Roosevelt opens the
second phase of the New Deal
in the U.S., calling for social
security, better housing, equitable
taxation and farm assistance. On
Black Sunday, April 14, the worst
sandstorm in history ravages the
American Midwest, creating the
"Dust Bowl."

Coolawn Exhibit Attracts Convention Heads

J
AUGUST 1935
Sky-line View of
St. Louis from the
Mississippi River
Convention City for
Our 24th National
Convention
October 7-8-9-10,
1935
"WE COVER THE
WORLD WITH
CANVAS"

udging from the crowds which it attracted, we are safe in saying that
one of the newest and most practical awning accessory exhibited
was the Coolawn Ventilator. This device is applicable to nearly
every type of residential awning, as well as many types of store awnings.
In construction and application it is extremely simple, being a metal hood
which attaches to the building and in which, at the lower edge, the top of the
awning fabric fastens.
It is in complete harmony with most architectural designs. The louvers in
the hood permit ventilation under the awning and from the room, and when
the awning is not in use, this hood serves as a fire and weather protector for the
awning fabric as the awning folds in under the hood.
The Coolawn Exhibit was so designed that electrical heating elements
threw an equal amount of heat under an old type awning and under the
same type of awning equipped with a Coolawn Ventilator. Laboratory
thermometers, suspended through the awnings, showed that the
temperature beneath the ventilated awning was from 16 to 20 degrees lower
than that of the old oven-type awning.
It is evident that awningmen everywhere are well aware that their most
profitable field in the next few years is going to be practically the same as
that of the air conditioning engineer ... It seems logical to assume that the
Coolawn Ventilator has already found its place in the air conditioning field
because it not only gives a definitely lower temperature beneath the awning,
but also offers a fire protection that underwriters will not overlook.

An article in the April issue
of The National Canvas Goods
Manufacturers Review compares
energy savings between Venetian
blinds and awnings, and notes that
"The General Electric Company
recommends awnings as an aid
to their air-conditioning plants."
After the U.S. Supreme
Court terminates all
Codes issued under
the Recovery Act,
Manager-Editor
Jas. E. McGregor
tells readers: "The
regulation of industry
is handed back to industry itself.
We would like to urge our readers
and manufacturers to continue to
maintain fair standards of wages,
hours and working conditions."
On Jan. 24, Gottfried Krueger
Brewing introduces the first
canned beer. Alcoholics
Anonymous is founded
on June 10.

From the November 1935 issue of The National Canvas Goods Manufacturers Review.

CONVENTION LOCATIONS / 1930-1939
1930

MEMPHIS

1931

MILWAUKEE

64 REVIEW FEBRUARY 2020

1932

INDIANAPOLIS

1933

ATLANTIC CITY

1934

SWAMPSCOTT, MASS.

1935

ST. LOUIS

1936

WASHINGTON, D.C.

1937

CHICAGO

1938

DETROIT

1939

NEW YORK CITY

Specialty Fabrics Review February 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review February 2020