Specialty Fabrics Review March 2020 - 38

, IT'S ALWAYS ABOUT COMPETITION-AND REVENUE.
AS SPORTS TEAMS HAVE ESTABLISHED NEW REVENUE STREAMS
(SUCH AS SPONSORSHIPS THAT REQUIRE STADIUM ADVERTISING)
AND WORKED TO ENHANCE THE GAME-DAY EXPERIENCE FOR
FANS WITH SPLASHY PROMOTIONS AND ACTIVITIES, THE NEED
FOR QUALITY GRAPHICS HAS EXPLODED. AND THESE DAYS,
QUALITY MEANS BIGGER, BETTER AND BOLDER.

At the college level, for example, the
graphics need to be cutting-edge and
professional, conveying an aura of prestige
to potential recruits and their families
and coaches. Professional teams need to
convince couch potatoes that the stadium
experience is glitzy enough to forego
watching at home on TV.
For those who make equipment for
wide-format printing, or produce and
distribute the resulting products, it's a job to
keep up with the demand for bigger, better
and bolder-and to do so cost effectively.
"Everything is so price competitive, it's
all about efficiency," says Kylie Schleicher,
product manager at Ultraflex Systems Inc.,
which develops and produces digitally
printable textiles and flexible substrates
in Randolph, N.J. "It's about how big the
rolls are, how much time it takes to change
out a roll; the game is how much you can
print in an hour."

These banners were created by Roland DGA Corp., Irvine., Calif., using wideformat printing. Wide-format is anything over 30 inches, says Lily Hunter,
one of the company's product managers. Photo: Roland DGA Corp.

WHAT IS WIDE-FORMAT?
Wide-format is generally considered
anything over 30 inches, although that
requires some explanation. Lily Hunter,
product manager of e-commerce and
supplies for Roland DGA Corp., located

38 REVIEW MARCH 2020

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Specialty Fabrics Review March 2020

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