Specialty Fabrics Review March 2020 - 43

The size of today's banners is only possible
through advancements in wide-format
printing. This one for the Pittsburgh
Steelers of the National Football League
was printed by Moss Inc. Photo: Moss Inc.

CATCHING UP
ON

SUSTAINABILITY
ustainability in the world
of wide-format printing
is the same as it is in
the rest of the printing
universe-a work in progress.
"Sustainability is really important to us," says Heidi Katherine,
senior vice president for global
design and development at Moss
Inc., Elk Grove Village, Ill., which
develops, manufactures and
installs "brand environments" in
sporting venues, retail stores and
workplaces around the world. "I
wish more of our customers would
be more transparent about when
it's important to them; the more
we know, the more we can support
their goals."
Moss does have customers for
whom sustainability is a critical
aspect of their work. "Levi Strauss
has developed a full sustainable
program with us," she says, "where
the fabric, the packaging, the
cardboard and everything else is
either reused or recycled. That was

0320RV_p36-44.indd 43

important to them and we worked together to develop the right solution
for their program."
For other customers, adoption of more sustainable practices may be
hindered by cost constraints or a lack of the proper culture, Katherine says.
"I think the market has a strong desire, but the behavior adoption isn't
there yet on a real consistent level," she explains. "We have a full complement
of sustainable materials, we recycle all of our waste, and we have ongoing
green initiatives within our organization. One of the things we do when
customers come to visit is point that out and start the dialogue-because
we have to get better about prioritizing sustainability as a society.
"Our industry's inherent behavior creates waste," Katherine adds. "We
have to buy smarter, ship smarter and do what we can as an organization
while driving the adoption of our sustainable materials to our customers."

2/13/20 12:49 PM



Specialty Fabrics Review March 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review March 2020

Specialty Fabrics Review March 2020 - Cover1
Specialty Fabrics Review March 2020 - Cover2
Specialty Fabrics Review March 2020 - 1
Specialty Fabrics Review March 2020 - 2
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Specialty Fabrics Review March 2020 - Cover3
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