Specialty Fabrics Review March 2020 - 57

in Australia, the company has satellite offices
in the U.S., the U.K. and New Zealand,
providing a variety of custom fabric structure
solutions, including inflatable structures such
as the AXION range of products.
Johnstone says the rise of experiential
marketing is propelling demand for inflatable
structures. The objective of this type of
marketing is to forge a connection with
customers through pop-up events. Inflatables
are ideally suited for this, thanks to their light
weight, easy installation, and the fact that
they can be transported from one venue to
the next while maintaining a strong visual
brand impression. End users see them as
delivering more bang for the buck.
"They want their money to work harder
for them by being able to multipurpose the
structure by using accessories like sidewalls,
built-in lighting, flooring, even reskinning an
inflatable with new branding and signage,"
Johnstone says.
The AXION air-sealed line of inflatable
structures offers a lot of upsides for tent and
event rental companies. For example, a rental
business could purchase the basic structure to
rent out and then offer the option of hanging
branded logos and/or signage using the inside
or outside tabs.
"Or, they could sell a branded skin or
branded walls to the rental customers, giving
the appearance of brand ownership of the
rental structure at a fraction of the price,"
Johnstone says. "There are really not any
downsides. The only one I could possibly
think of would be that rental companies hire
a lot of temporary staff who may not pay
enough care or attention to the setup and
pack-down and could damage the zippers
used to connect walls by putting too much
tension on the zippers or doing it too quickly."
EASY UP
Ins'TenT's Air Dome and Mega Air Dome are
air sealed, which means they don't require
a continuous air supply or blowers-a big
plus for end users. They also don't require
a large crew for installation; for example, a
two-person team can set up a Mega Air Dome.
Training requirements are minimal, as are
space requirements, because once deflated,
the structures fit into storage bags and can
be stacked on top of one another.

Ins'TenT Industries offers a variety of inflatable structures, including the
Fini AirDome. The dome's air-sealed technology does away with the need
for a constant power source/blower, and in the rare event of a bladder leak,
the dome remains standing. Photo: Ins'TenT Industries.

Lightweight Axion air-sealed inflatables from Stretch Marquees & Fabric Structures
are a popular choice for branding events, festivals, food booths and other venues where
a memorable visual impact is desired. Colorfully inspired by nature, the Axion Flower
structure features an open design for both shelter and good airflow; each petal is
independent of the structure. Photo: Stretch Marquees & Fabric Structures.

WANT MORE? WE HAVE IT!

Search inflatables at
www.SpecialtyFabricsReview.com

www.SpecialtyFabricsReview.com 57

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Specialty Fabrics Review March 2020

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