Specialty Fabrics Review March 2020 - 64

future HISTORY

75 YEARS AGO ...

1942
Col. John F. Ohmer, a pioneer in
camouflage and commander of the
March Field Camouflage Training
Center, worked with set designers from
MGM, 20th Century Fox, Disney,
Paramount and Universal Studios to
hide more than 34 air bases along the
Pacific Coast, using fake foliage and
structural cover constructed of wire,
burlap, canvas and camouflage netting.

1944
Some 7,000 spectators were enjoying
a circus performance in Hartford,
Conn., when a fire spread rapidly
through the tent. Nearly 200 people
died and more than 700 were injured.
The tent had been waterproofed with
a mixture of paraffin wax and gasoline.

and Their Effect on the Industry
An Address Given by J. J. O'Connor,
Our First Vice President, at the Recent Roanoke Convention

I
OCTOBER 1940
This is one of
the finest and
most picturesque
golf courses
in the country;
on JOBBERSDISTRIBUTORS'
DAY the annual Golf
Tournament for the
benefit of Convention
Visitors will be held
on this course.
October 21-22-2324-25, 1940.

n the year just past, the world was
shocked by the collapse of France
in just four weeks, and the whole
world started expressing fear. In our
own industry we felt fear, and it was
not good for any of us. We saw our
customers down the street lost to the
substitute-for-canvas-goods-awnings
competitor, and we began to fear and
to wonder.
I believe that now is the time for
every tent, awning and canvas goods
manufacturer in this country to unite
in this common Association to develop
some progressive thinking and form
what we have talked about in the past,
a united front based on quality.
Speaking of quality, when I think
of it I think of clothing, and I think
of those substitute metal and canvas
awnings, and I think we all remember
from history, during the Crusades,

1945

that a suit of armor was more or less
necessary at that time, although it
was rather inflexible. Well, where
are they today?
We are wearing wool clothing
today because wool is a piece of quality
merchandise, and like all good clothes,
is flexible and can be styled. And I think
the public, if it is truthfully informed
of the quality and style possible with
canvas, would turn more and more
to canvas. We have a proven product.
The public has accepted it, and knows
that. Our products are being proved
by the test of time. Your customer is
no different than yourself. He takes
pride in ownership, and takes pride
in his home, and to him, his home is
his hobby. Why don't we sell him style
and color that is available in canvas for
the decoration and best protection of
his home?

World War II ends. Franklin D.
Roosevelt is sworn in for an
unprecedented fifth term, but dies
on April 12 at the age of 63. Fidel
Castro enters law school at the
University of Havana.
Ho Chi Minh declares
the independence of Viet
Nam from France; the
first lines of his speech
are taken verbatim from the
famous second paragraph of the
U.S. 1776 Declaration of Independence.
In the May issue, the Review
reports that supply of toilet paper
in Minneapolis and St. Paul is
running short due to housewives
buying tissue by the case rather
than in normal quantities.
On Oct. 3, 10-year-old Elvis Presley
makes his first public appearance
in a singing contest at the Mississippi-
Alabama Fair and Dairy Show.
He comes in fifth.

1948
Swiss electrical engineer George
de Mestral invents Velcroâ„¢ after
closely examining the burrs he
found stuck on his clothes after
a hunting trip in the Alps.

From the January 1941 issue of The National Canvas Goods Manufacturers Review.

CONVENTION LOCATIONS / 1940-1949
1940

ROANOKE, VA.

1941

DALLAS

1942

NOT HELD

1943

CHICAGO

1944

NOT HELD

1945

NOT HELD

1946

NEW ORLEANS

1947

BOSTON

1948

MIAMI BEACH

1949

ST. LOUIS

64 REVIEW MARCH 2020

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2/18/20 9:31 AM



Specialty Fabrics Review March 2020

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