FEATURE by Pamela Mills-Senn WHEN MORE IS MORE Adding additional services to core offerings can provide a way to cement customers to your business, meeting more of their needs and strengthening your appeal-and bottom line-in the process. As an online retailer and wholesaler for upholsterers, sewers and DIYers, Sailrite offers a variety of tools, hardware, kits and other supplies, in addition to its proprietary line of sewing machines. Here, employee Jenna Weber is shown sewing on a Sailrite Ultrafeed LSZ-1 sewing machine. Photo: Sailrite. www.SpecialtyFabricsReview.com 39http://www.SpecialtyFabricsReview.com