Specialty Fabrics Review June 2020 - 10

BRIEFINGS

SWATCHES

Rose Brand's "Join the
resistence, keep your
distance" campaign raises
funds for The Coronavirus
Relief Fund through the
sale of masks, banners,
posters, t-shirts and other
items, and is a part of
the company's efforts to
bring back its furloughed
employees as quickly as
possible. The company
designed and printed
a 140-foot banner
to launch the campaign.
Photo: Rose Brand.

Resistance campaign

R

ose Brand launched a national campaign in late April to reinforce the social distancing
message with the unfurling of a 140-foot banner in its Secaucus, N.J., headquarters
parking lot. The banner, manufactured and printed in-house, conveys the rallying cry, "Join
the resistance, keep your distance" and features Lady Liberty, an iconic symbol of hope.
"Social distancing saves lives and now is not the time to stop," says Josh Jacobstein,
Rose Brand president. "For decades, Rose Brand has provided stage curtains, backdrops,
fabrics and supplies for countless productions and events. Today, we're putting these
same skills to work to encourage social distancing."
The company has created masks, banners, posters, bumper stickers and clothing
that communicate the social distancing message, available on a new website,
www.DistanceIsResistance.com. Rose Brand will donate 25 percent of the sale of the
items to The Coronavirus Relief Fund. The fund's goal is to raise $5 million to support
health-care workers and those who are most vulnerable to COVID-19.
Rose Brand is also fighting its own private war against COVID-19, having been forced
to temporarily furlough much of its 400-person workforce due to the impact the virus has
had on its industry. The company's products are a part of nearly every Broadway, school
and church production, as well as major events at arenas, concert halls and smaller
venues throughout the country.
"We're trying to make a difference any way that we can," Jacobstein says. "We've put
together kits for portable medical cubicles using standard pipe and base structures, engaged
with our textile mills to bring out fabrics that have antimicrobial finishes for curtain dividers,
and supplied fabrics to the crafters and grassroots organizations that are building face masks
for their local communities." For information, visit www.DistanceIsResistance.com.

10 REVIEW JUNE 2020

0620RV_p1-17.indd 10

5/15/20 9:55 AM


http://www.DistanceIsResistance.com http://www.DistanceIsResistance.com

Specialty Fabrics Review June 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review June 2020

Specialty Fabrics Review June 2020 - Cover1
Specialty Fabrics Review June 2020 - Cover2
Specialty Fabrics Review June 2020 - 1
Specialty Fabrics Review June 2020 - 2
Specialty Fabrics Review June 2020 - 3
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Specialty Fabrics Review June 2020 - Cover3
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Specialty Fabrics Review June 2020 - IFAI Expo Brochure 1
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