Specialty Fabrics Review June 2020 - 20

Modern technology is great,
but it's also a hindrance.
Too many people rely on
a computer. I still draw
with my scale ruler.
KEVIN GREENWOOD

TENNESSEE CALLING
Greenwood built up his business in Los
Angeles, hiring employees and eventually
working out of three rented buildings.
But between the cost of doing business
in Southern California, the trend of
production work moving to Canada,
and more and more live events moving
indoors (LA's Staples Center opened
in 1999), Greenwood began to feel like
California was changing before his eyes
and he needed to get out. Then came
the terrorist attacks of Sept. 11, 2001.
"Before Sept. 11, I could tell you what
was going to come in, what jobs we were
going to be doing," he says. "But when that
happened, a lot of the shows got canceled,
straightaway knocked out. The world had
changed within days. So I had to rethink
how I was going to do this because I had
employees depending on it. People didn't
want to be spending any money. It was
a bit of a hard time. It took some time to
recover from that."
Greenwood began looking east, to
locations where land was less expensive
and more live events were being produced.

Through his work on one of those events,
the Bonnaroo Music & Arts Festival near
Manchester, Greenwood found a new
home base for Stage Tops USA where he
could own his facilities and be near the
Nashville music scene, while traveling
all over the world for installations.
NEVER SAY NEVER
In the last decade, the music festival
industry has become big business. Billboard
magazine estimates that 32 million people
attend music festivals in the U.S. each
year, and in 2017, Coachella became the
first recurring music festival franchise to
earn more than $100 million. Greenwood
doesn't think the market has peaked yet.
"I think it's still on an upward swing,
because everyone wants to get into it,"
he says. "There's lots of money to be
made if you do it right, but then it
can also be a disaster."
Among the potential disasters are
injuries and deaths of installers and event
attendees, especially due to severe weather
events. Greenwood takes safety seriously.
"I've spent years and years on the road
with the guys who are actually building
it, not the person who's paying the bill,"
he says. Fortunately, the events industry
is becoming more safety conscious. When
he's presented with a design that won't
work, his approach is to propose one
that will.
"Never say it can't be done," he says.
"Anything can be done. You just have to
look at it a different way. Often their
ideas are bigger than their budgets."
Greenwood encourages his clients
to opt for keder roof structures, where
individual panels are fed into aluminum
tracks, resulting in no friction between
the fabric panels and the truss. It may
cost a little more, but it's safer, easier and
more labor efficient. Because of the size
of the company's projects and the amount
of work done on location, he hasn't
seen the need to invest in automated

20 REVIEW JUNE 2020

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Specialty Fabrics Review June 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review June 2020

Specialty Fabrics Review June 2020 - Cover1
Specialty Fabrics Review June 2020 - Cover2
Specialty Fabrics Review June 2020 - 1
Specialty Fabrics Review June 2020 - 2
Specialty Fabrics Review June 2020 - 3
Specialty Fabrics Review June 2020 - 4
Specialty Fabrics Review June 2020 - 5
Specialty Fabrics Review June 2020 - 6
Specialty Fabrics Review June 2020 - 7
Specialty Fabrics Review June 2020 - 8
Specialty Fabrics Review June 2020 - 9
Specialty Fabrics Review June 2020 - 10
Specialty Fabrics Review June 2020 - 11
Specialty Fabrics Review June 2020 - 12
Specialty Fabrics Review June 2020 - 13
Specialty Fabrics Review June 2020 - 14
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Specialty Fabrics Review June 2020 - 18
Specialty Fabrics Review June 2020 - 19
Specialty Fabrics Review June 2020 - 20
Specialty Fabrics Review June 2020 - 21
Specialty Fabrics Review June 2020 - 22
Specialty Fabrics Review June 2020 - 23
Specialty Fabrics Review June 2020 - 24
Specialty Fabrics Review June 2020 - 25
Specialty Fabrics Review June 2020 - 26
Specialty Fabrics Review June 2020 - 27
Specialty Fabrics Review June 2020 - 28
Specialty Fabrics Review June 2020 - 29
Specialty Fabrics Review June 2020 - 30
Specialty Fabrics Review June 2020 - 31
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Specialty Fabrics Review June 2020 - 33
Specialty Fabrics Review June 2020 - 34
Specialty Fabrics Review June 2020 - 35
Specialty Fabrics Review June 2020 - 36
Specialty Fabrics Review June 2020 - 37
Specialty Fabrics Review June 2020 - 38
Specialty Fabrics Review June 2020 - 39
Specialty Fabrics Review June 2020 - 40
Specialty Fabrics Review June 2020 - 41
Specialty Fabrics Review June 2020 - 42
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Specialty Fabrics Review June 2020 - 48
Specialty Fabrics Review June 2020 - Cover3
Specialty Fabrics Review June 2020 - Cover4
Specialty Fabrics Review June 2020 - IFAI Expo Brochure 1
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Specialty Fabrics Review June 2020 - IFAI Expo Brochure 3
Specialty Fabrics Review June 2020 - IFAI Expo Brochure 4
Specialty Fabrics Review June 2020 - IFAI Expo Brochure 5
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