Specialty Fabrics Review June 2020 - 28

PERFORMANCE
High-performing upholstery fabrics
offer more features than ever, without
sacrificing style and comfort.

onsumers don't want to choose between
beauty and durability, nor do they want
to sacrifice performance for sustainability,
according to LeAnne Flack, marketing manager for
Milliken Specialty Interiors.
"Just as [consumers] are more closely examining
the food they eat, they are also considering the health
and environmental impacts of the materials they bring
into the spaces they inhabit, so natural solutions, use of
recycled material, minimal chemistry and effect on
indoor air quality are paramount," Flack says.
Style still matters, but so does substance. Customers
no longer select fabric based purely on looks and colors,
and when they do consider appearance, they are more
likely to demand bolder color and design choices.
"As upholstery has evolved, so too have the
performance attributes required by consumers and
fabricators alike," says Alain Duval, president of Duvaltex,
Quebec City, Que., Canada. Duvaltex develops and
manufactures high-quality fabrics for the commercial,
hospitality, institutional and health care markets.
"Depending on the market segment, other qualities must
be present, especially in terms of maintenance," he says.

WHAT CONSTITUTES 'PERFORMANCE'?
The word performance means different things to different
people. Milliken Specialty Interiors, a part of the textile
division of Milliken & Co., Spartanburg, S.C., develops
and manufactures fabrics for home, office, health care,
hospitality and special event venues. The company
defines performance around four key attributes:
*	Durability: How long will a fabric last and how
will it stand up to rubbing, friction and wear?
*	Cleanability: Does the fabric repel liquids? Can the
fabric be spot cleaned? The end user expects that fabrics
labeled "performance" will generally be cleanable.
*	Washability: Can fabrics be laundered? Manufacturers
should have washing recommendations available.
*	Sustainability: Are fabrics sustainably sourced
and manufactured? Do they employ natural
or recycled materials? Do they last longer and have
a longer service life? Do they limit the use of harmful
chemicals to ultimately improve well-being?
Performance characteristics aren't limited to end-user
needs either. John Weaver, executive vice president,
sales and marketing at Morbern, says that tailorability is
key in all of the company's markets. Based in Cornwall,

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Specialty Fabrics Review June 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review June 2020

Specialty Fabrics Review June 2020 - Cover1
Specialty Fabrics Review June 2020 - Cover2
Specialty Fabrics Review June 2020 - 1
Specialty Fabrics Review June 2020 - 2
Specialty Fabrics Review June 2020 - 3
Specialty Fabrics Review June 2020 - 4
Specialty Fabrics Review June 2020 - 5
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Specialty Fabrics Review June 2020 - 7
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Specialty Fabrics Review June 2020 - Cover3
Specialty Fabrics Review June 2020 - Cover4
Specialty Fabrics Review June 2020 - IFAI Expo Brochure 1
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