Specialty Fabrics Review June 2020 - 48

EXPO UNVEILED

What to expect at IFAI Expo 2020

HGTV stars do
well by doing good
BY REBECCA POST

W

hen daughter-mother team Mina Starsiak Hawk and Karen E Laine rehabilitated
their first house in 2007, they began a journey that morphed into a successful
business and a binge-worthy series on HGTV. Their business, Two Chicks
and a Hammer Inc., and their TV show, "Good Bones," thrive today while benefitting
neighborhoods in their hometown of Indianapolis, Ind.
Starsiak Hawk and E Laine will headline IFAI Expo 2020 as keynote speakers on the
opening morning of IFAI's annual event. Starsiak Hawk, the daughter of the team, explains
how the company evolved: "I bought my first house and started renovating it and just got
hooked. We have grown from a two-person company to one with eleven employees and
four companies within our parent company."
Compassionate motivation
"I'm pretty fearless and am willing to take risks, as long as I know I can handle the worstcase scenario," says Starsiak Hawk, who now leads the business since E Laine, her mother,
has retired. The COVID-19 pandemic presented some unprecedented challenges in 2020.
However, says Starsiak Hawk, Two Chicks and a Hammer has been able to keep all employees
employed during the shutdown.
A business philosophy of "do well by doing good" is a driver for Starsiak Hawk. E Laine
adds, "Do your research, do the math and then trust your gut. Every business has to make
money to survive, but it is my belief that a moral compass and a compassionate motivation
are most important. Going to work to make money is not nearly as satisfying as going to
work to do good."
E Laine, an attorney, says that their most significant business challenge today is the same
one they faced years ago: "Being able to find and reanimate property no one else would
touch on a shoestring budget. It takes a lot of creativity and effort, and it couldn't be done
without the entire Two Chicks team."
Reanimating neighborhoods
They are particularly proud of their South East Street corridor renovation project in Indianapolis.
E Laine explains, "We have five houses on the west side of the street, two houses and a retail
space on the east side of the street, exemplifying what Two Chicks and Hammer Inc. does best.
The company buys run-down property that many would bulldoze, then reanimates them,
keeping the original feel of the neighborhood by maintaining the size and shape of the facades."
By buying several properties in a small area, Two Chicks creates an epicenter from
which more rehabilitation flows, says E Laine, adding "I am proud that we took this hobby,
learned what we needed to learn, and turned it into a thriving business that contributes to
the economy and quality of life in Indianapolis."

Mina Starsiak Hawk and Karen E Laine, the
stars of HGTV's "Good Bones," will headline
as keynote speakers at IFAI Expo 2020.

Every business has to
make money to survive,
but it is my belief that
a moral compass and a
compassionate motivation
are most important.
KAREN E LAINE

Oct. 1-4, 2019
Orlando, FL

Orange County Convention Center

IFAI Expo 2020 is November 3-6,
2020, in Indianapolis, Indiana, at
the Indiana Convention Center.
Registration is open now
at www.ifaiexpo.com.

Rebecca Post is the editorial director at IFAI.

48 REVIEW JUNE 2020

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http://www.ifaiexpo.com

Specialty Fabrics Review June 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review June 2020

Specialty Fabrics Review June 2020 - Cover1
Specialty Fabrics Review June 2020 - Cover2
Specialty Fabrics Review June 2020 - 1
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Specialty Fabrics Review June 2020 - Cover3
Specialty Fabrics Review June 2020 - Cover4
Specialty Fabrics Review June 2020 - IFAI Expo Brochure 1
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