Specialty Fabrics Review July 2020 - 17

PERSPECTIVE

by Jill C. Lafferty

STRATEGY FOR

GROWTH
JAN KELLOGG LOOKS AT THE BIG PICTURE FOR
EACH JOB THAT CCP MANUFACTURING TAKES ON,
LEADING THE COMPANY INTO NEW MARKETS.

I

love working with someone who turns
to us with a new idea, saying, 'Hey, can
you make this work?' We love taking
the time to be able to do that," says Jan
Kellogg, president of CCP Manufacturing,
a contract canvas and vinyl end product
manufacturer based in Columbus, Ohio.
"We've had a couple of projects where
we've helped a single person get to a final
product. We get the full focus of all different
aspects of business: How do you make this
efficiently? How do you package this well
so you can ship it? The big picture."
CCP Manufacturing was incorporated
as Columbus Canvas Products in 1965 by
Kellogg's father, E. E. "Pete" McConnell,
to help offset the seasonality of his primary
business, Capital City Awning. The goal
of the second business was to sell beyond
the awning market, allowing him to keep
his workforce employed year-round.
Over the years, CCP has been involved in
a variety of products and markets, but by
the time Kellogg came on board in 2007,
the business was struggling.
With a bachelor's degree in business
administration with a marketing emphasis
from Ohio State University, Kellogg had
joined the awning side of the business in
the mid-1980s after spending a few years

employed elsewhere, including Europe and
New York City. Working in sales and design,
Kellogg learned about fabrics and the
construction aspect of the awning business,
and she eventually became manager of
Capital City Awning's sales team.
Kellogg stepped away from the business
when she and her husband, Tim, started a
family. When she was ready to come back,
Tim, who was by then president of Capital
City Awning, suggested that she might be
interested in a position at Columbus Canvas
Products. "The company at that time had
two sewing operators, one part-time office
staff person and one warehouse employee,"
she says. "They had lost their operations
manager six months earlier, and they were
struggling to maintain customers and sales.
It was kind of dwindling down, and that's
when I came in."
A FIRM FOUNDATION
As CCP's new vice president of sales and
marketing, Kellogg thought that she could
lean on her awning knowledge to jump
right back into the industry. But she realized
that she didn't know a lot about contract
sewing. Most of the company's work came
from two customers, one in the canopy
sector and one in the government sector.

PHOTOS BY © RICK BUCHANAN PHOTOGRAPHY

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Specialty Fabrics Review July 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review July 2020

Specialty Fabrics Review July 2020 - Cover1
Specialty Fabrics Review July 2020 - Cover2
Specialty Fabrics Review July 2020 - 1
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