Specialty Fabrics Review August 2020 - 12

BRIEFINGS

SWATCHES

Members of the tent industry
will host CARES events
nationwide on Aug. 29
to show appreciation for
pandemic first responders.

U.S. tent industry promotes
'CARES' day for pandemic responders

T

he United States Tent and Structure Alliance (USTSA) has designated Aug. 29, 2020,
as a nationwide "CARES" day to show appreciation to the medical workers on the
frontlines of the fight against COVID-19.
The group of U.S.-based tent and clearspan fabric structure manufacturers formed in
March in response to the pandemic to help promote the safe use of tents and other temporary
structures. The alliance has been instrumental in providing resources to the tent rental
community including organized outreach to political leaders, marketing assets for tent
renters, tent cleaning best practices and the general promotion of outdoor tented events.
The CARES day is intended to inspire dozens if not hundreds of events nationwide to
show the industry's appreciation for health-care workers and highlight the use of tents and
event rental equipment as safe places to gather in outdoor spaces.
The events will be independently organized by members of IFAI's Tent Rental Division
(TRD), the American Rental Association (ARA), the Manufacturers and Tent Renters
Association (MATRA), and other manufacturers and industry members. Participating
companies are encouraged to reach out to organizations such as local hospitals, ambulance
squads, firehouses and urgent care centers; thank them for their efforts and let them know
about the Aug. 29 event; invite local media and dignitaries; and promote the event through
social media channels.
Event ideas-all to be held under tents-include a barbeque, an ice cream social, a happy
hour, therapeutic massages, a special "health-care worker" day/hour/time at restaurants using
tents, a family day with games and bounce houses-even a wedding. Other possibilities include
volunteering at a local food bank, offering a coupon for first responders to redeem for tent
rental at a later date, and an open house.

12 REVIEW AUGUST 2020

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Specialty Fabrics Review August 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review August 2020

Specialty Fabrics Review August 2020 - Cover1
Specialty Fabrics Review August 2020 - Cover2
Specialty Fabrics Review August 2020 - 1
Specialty Fabrics Review August 2020 - 2
Specialty Fabrics Review August 2020 - 3
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