Specialty Fabrics Review October 2019 - 59

S TAT E M E N T O F OW N E R S H I P

zip shades, zip screens, exterior solar screens,
storm windows and panels, pleated shades
and blinds. Roller shutters and awnings will
be added in 2020.
AERC does not actually do the testing. Its
procedures are available for purchase by any
lab across the country that demonstrates its
ability to execute the testing by participating
in LBNL's Inter-Laboratory Comparison;
AERC membership is not required.
DRIVING SALES
Using a standardized rating approach developed by a national lab can lend legitimacy to
manufacturers' claims about their products'
performance. "We're trying to make it easier for people to save energy and money on
their bills and provide added comfort in their
homes," Burns says. "If they don't care about
saving energy, they still might not like that
their windows have drafts in the winter or
how much of the sun's heat they can feel in
their home during the summer. An independent label that confirms a product's ability to
address these issues may be more influential
in their decision to purchase the product."
While third-party verification informs
decision-making, AERC is taking money-saving motivation a step further. "Many utility
programs across the country offer rebates and
incentives for efficient products," Burns says.
"If you buy an energy-efficient refrigerator, for
example, you might get a $300 rebate. We're
trying to help utilities perceive window attachments as another way to measure efficiency."
This would help manufacturers drive sales and
product awareness as well. AERC has facilitated
two successful storm window utility incentive
pilots for customers in Vermont and Wisconsin,
and is in discussions with organizations in Colorado, Maryland and the Pacific Northwest to
launch pilots for cellular and automated shades.
With shared motives shaping the actions
of consumers, builders and manufacturers,
effective communication and education is
essential to ensuring those goals are met
alongside the energy-reduction targets critical
to everyone's future.
Holly Eamon is an editor and writer based
in Minneapolis, Minn.

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Specialty Fabrics Review October 2019

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