Specialty Fabrics Review October 2020 - 35

items to the sewn products industry, says
Amy Bircher, president/founder.
When the pandemic hit, MMI "pivoted
completely" to PPE, supplying raw
materials to mask and gown manufacturers
in the U.S., as well as importing finished
PPE items to help meet domestic demand,
Bircher says. Immediately deemed an
essential company, MMI continued to
operate by rotating staff during April, with
half the team working remotely and the
other half coming in. With these efforts,
it was able to keep both existing customers
(many of whom also pivoted to PPE) and
new customers entering the PPE arena for
the first time supplied with product.
End product manufacturer Anchor
Industries Inc. also looked to PPE to keep
work coming in, particularly since its core
tent and clearspan business plummeted
in March, April and May, with sales
off by more than 30 percent compared
to 2019, says Biff Gentsch, business
development specialist for the Evansville,
Ind., company. June and July saw some
improvement, with sales "dropping

marginally" over those of the previous
year. Sales in Anchor's other segments-
awnings, custom pool covers, structures for
the shade industry and fire shelters to the
wildland firefighter industry-held steady,
flat to 2019.
"We chose to continue building
inventory of select key products," Gentsch
says. "In our case that was frame tents and
clearspans. Our hunch proved successful,
as we had a surge of business in these
products in June and July."
Between this and the three production
lines dedicated solely to PPE, Anchor
was operating at capacity in July with the
production team on an overtime schedule.
Contributing to the workload was the
fact that the company's awnings and pool
covers segments were flourishing as people
sequestered at home.

Created by Anchor Industries
and manufactured in Evansville,
Ind., the Porta-Shield Connect
enables people to work together
and collaborate in full view
of each other, yet still remain
socially distanced. Photo:
Anchor Industries Inc.

MARKET IMPACT
From canceled graduations and weddings
to summer festivals of all sizes, the special
events industry has been decimated.
Gentsch describes the impact as "one of
www.SpecialtyFabricsReview.com 35

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Specialty Fabrics Review October 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review October 2020

Specialty Fabrics Review October 2020 - Cover1
Specialty Fabrics Review October 2020 - Cover2
Specialty Fabrics Review October 2020 - 1
Specialty Fabrics Review October 2020 - 2
Specialty Fabrics Review October 2020 - 3 [5]
Specialty Fabrics Review October 2020 - 4
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Specialty Fabrics Review October 2020 - Cover3
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Specialty Fabrics Review October 2020 - IFAI Annual Report FY20 1
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