Specialty Fabrics Review November 2019 - 3

CONTENTS

NOVEMBER 2019 | VOLUME 104 NUMBER 12

FEATURES

34 Finders, keepers
Attracting customers in the market for
shade products is one thing; retaining
them for future business is another.
Managing both objectives requires
establishing connections that are
meaningful and lasting.

26 The fabrics of food production
Textile products for the agricultural market help to protect
livestock and grain, improve yields, and make a farmer's
job a little easier and more profitable.

by Pamela Mills-Senn

by Darcy Dougherty Maulsby

22

PERSPECTIVE

Always innovating
New IFAI board chair Kathy Schaefer
shares her vision for an organization
that helps its members navigate a
changing industry landscape.
by Jill C. Lafferty

43 IFAI EXPO 2019:

The hands-on advantage
Report from Orlando: events, exhibits,
programming, networking and mentoring
for thousands of show participants getting
down to business.
by Elisa Bernick, Sammi Jones, Jill C. Lafferty,
Galynn Nordstrom, Rebecca Post, Janet Preus

»The official publication of IFAI Expo 2020
Specialty Fabric Review (ISSN 2155 5095), Volume 104, Issue 12 is published monthly; plus a special issue in May
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Postage Paid at St. Paul, MN and at additional mailing offices. Post master send address changes to Specialty
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Promotions Specialist, Specialty Fabrics Review, 1801 County Road B W, Roseville, MN 55113-4061, Phone 800 208
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Specialty Fabrics Review November 2019

Table of Contents for the Digital Edition of Specialty Fabrics Review November 2019

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Specialty Fabrics Review November 2019 - Cover2
Specialty Fabrics Review November 2019 - 1
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