Specialty Fabrics Review November 2020 - 10

BRIEFINGS

SWATCHES

Residents of Minneapolis' East
Lake Street neighborhood can
access fresh groceries, pharmacy
items, transit passes and banking
services in a 13,000-square-foot
tented store that is temporarily
replacing a supermarket
damaged during early summer
riots. Photo: Tom Paule.

A tented grocery store meets essential
community needs

T

he summer season for tent rental companies is usually filled with weddings and
festivals, but there is nothing usual about 2020. While many rental companies
replaced canceled events with medical and restaurant tenting, Traube Tents and
Structures, St. Louis., Mo., also took on the job of installing a grocery store that's
helping heal a community.
The Minneapolis, Minn., East Lake Street location of supermarket chain Cub Foods
was badly damaged during rioting that followed the death of George Floyd. With other
grocery outlets, convenience stores and banks also closed from damage, neighbors
were deprived of a source of fresh food and other services they depend on.
As soon as Cub was able to safely assess the situation, a plan was created, and
within two weeks, a 13,000-square-foot, air-conditioned temporary community store
was open for business. Traube Tents and Structures installed a 25-by-50-meter
Losberger P3 uniflex structure for Cub Foods and Minneapolis-based experiential
marketing company STAR. The structure will serve the neighborhood until the store's
permanent building is repaired (probably by the end of the year), and it will be heated
once cold temperatures set in. In addition to offering groceries, the community store
includes a pharmacy, sells transit passes and provides access to banking services.
"Opening the Cub Community Market is one of the first steps in bringing the Lake
Street community back together," said Cub's chief executive officer Mike Stigers in a
statement to the Minneapolis Star Tribune in July. "It's emotional to hear customers
share personal stories of what's happened to them over the past month, and I couldn't
be more proud of the Cub team who worked quickly to put this plan in place, and get
us back in the store to take care of the essential needs of this neighborhood."

10 REVIEW NOVEMBER 2020

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Specialty Fabrics Review November 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review November 2020

Specialty Fabrics Review November 2020 - Cover1
Specialty Fabrics Review November 2020 - Cover2
Specialty Fabrics Review November 2020 - 1
Specialty Fabrics Review November 2020 - 2
Specialty Fabrics Review November 2020 - 3
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Specialty Fabrics Review November 2020 - Cover3
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