Specialty Fabrics Review November 2020 - 6

BRIEFINGS

FIRST IMPRESSIONS

The pop-up canvas
camper pandemic theory

F

Jill C. Lafferty, Senior Editor

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ollowing the 2008 economic crash, lipstick was all over the news.
According to the "lipstick recession theory," consumers facing a
recession stop making luxury purchases, like jewelry and high-end
vehicles, while still allowing for small indulgences, like lipstick.
But the theory doesn't hold up to the economic fallout of the
coronavirus pandemic. Who needs lipstick when you never leave
home, or when you are wearing a mask ... or when you are camping?
In 2020, replacement canvas for pop-up campers is the new lipstick.
During a pre-pandemic Perspective interview with Specialty
Fabrics Review, Bob Grambsch, owner of Loyal, Wis.-based Canvas
Replacements, admitted that he sometimes asks himself if demand
for replacement canvas covers for pop-up campers will come to end.
"It hasn't happened yet," he said. And it's not happening in 2020.
Although he had to close his shop for several weeks in the spring
because of his state's stay-at-home order, Grambsch's biggest problem
by the summer was finding skilled labor to meet demand. As it turned
out, when stay-at-home orders were lifted, a lot of folks looked at their
old campers, saw a way to get back into the world while maintaining
social distance, and happily announced, "Honey, we can still take
a vacation!" (See page 28 for more fabric products used for outdoors
and recreational activities.)
Canvas Replacements isn't the only company within our industry
riding the pandemic roller coaster. Tented events are one of the
hardest hit segments of the entire U.S. economy, but by September,
the Wall Street Journal declared tents a "hot back-to-school item."
The surge in demand for outdoor classrooms left Anchor Industries
of Evansville, Ind., in a situation similar to Grambsch-struggling to
find workers to meet demand. At the same time, the company had
to close its factory for one day for deep cleaning when an employee
tested positive for COVID-19.
"The demand is so great, yet this virus throws day-to-day
operations into some pretty nerve-racking situations," Dave Conner,
Anchor chief operating officer, told the Journal.
Conversations around these issues are being conducted virtually
at IFAI Expo 2020, set to start just as this issue is posted online.
We'll report on those conversations and all virtual Expo education
and highlights next month-and we'll keep riding that roller coaster
with our readers into 2021 and beyond.

PUBLISHED SINCE 1915 BY THE
INDUSTRIAL FABRICS ASSOCIATION INTERNATIONAL

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EDITORIAL | SpecialtyFabricsReview.com/contact
EDITORIAL DIRECTOR Rebecca Post
SENIOR EDITOR Jill C. Lafferty
ASSOCIATE EDITOR Elisa Bernick
ASSOCIATE EDITOR Sammi Jones
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IFAI MEMBERSHIP | ifai.com/membership
EDITORIAL ADVISORY COMMITTEE
Elissa Decker, Moss Inc.; Cheryl Gomes, Innovative Textile
Solutions LLC; Clare King, Propel LLC; Jacob Matayev,
Textile Commission; Eddie Nohmura, Taiyo Kogyo Corp.;
Dr. Seshadri Ramkumar, Texas Tech University; Kathy
Schaefer, Glawe Awning and Tent Co.; Sandy Schumaker,
Roeming Industries; Jacob Schwartz, International Tension
Structures; Jeff Viehmeyer, Alameda Canvas & Coverings

Specialty Fabrics Review is the official publication
of the Industrial Fabrics Association International
and IFAI Expo 2020.

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Specialty Fabrics Review November 2020

Table of Contents for the Digital Edition of Specialty Fabrics Review November 2020

Specialty Fabrics Review November 2020 - Cover1
Specialty Fabrics Review November 2020 - Cover2
Specialty Fabrics Review November 2020 - 1
Specialty Fabrics Review November 2020 - 2
Specialty Fabrics Review November 2020 - 3
Specialty Fabrics Review November 2020 - 4
Specialty Fabrics Review November 2020 - 5
Specialty Fabrics Review November 2020 - 6
Specialty Fabrics Review November 2020 - 7
Specialty Fabrics Review November 2020 - 8
Specialty Fabrics Review November 2020 - 9
Specialty Fabrics Review November 2020 - 10
Specialty Fabrics Review November 2020 - 11
Specialty Fabrics Review November 2020 - 12
Specialty Fabrics Review November 2020 - 13
Specialty Fabrics Review November 2020 - 14
Specialty Fabrics Review November 2020 - 15
Specialty Fabrics Review November 2020 - 16
Specialty Fabrics Review November 2020 - 17
Specialty Fabrics Review November 2020 - 18
Specialty Fabrics Review November 2020 - 19
Specialty Fabrics Review November 2020 - 20
Specialty Fabrics Review November 2020 - 21
Specialty Fabrics Review November 2020 - 22
Specialty Fabrics Review November 2020 - 23
Specialty Fabrics Review November 2020 - 24
Specialty Fabrics Review November 2020 - 25
Specialty Fabrics Review November 2020 - 26
Specialty Fabrics Review November 2020 - 27
Specialty Fabrics Review November 2020 - 28
Specialty Fabrics Review November 2020 - 29
Specialty Fabrics Review November 2020 - 30
Specialty Fabrics Review November 2020 - 31
Specialty Fabrics Review November 2020 - 32
Specialty Fabrics Review November 2020 - 33
Specialty Fabrics Review November 2020 - 34
Specialty Fabrics Review November 2020 - 35
Specialty Fabrics Review November 2020 - 36
Specialty Fabrics Review November 2020 - 37
Specialty Fabrics Review November 2020 - 38
Specialty Fabrics Review November 2020 - 39
Specialty Fabrics Review November 2020 - 40
Specialty Fabrics Review November 2020 - 41
Specialty Fabrics Review November 2020 - 42
Specialty Fabrics Review November 2020 - 43
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Specialty Fabrics Review November 2020 - Cover3
Specialty Fabrics Review November 2020 - Cover4
Specialty Fabrics Review November 2020 - FabCon21
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