Specialty Fabrics Review December 2020 - 32

Virtual Expo 2020

High points
& highlights

W

hen it became clear
that IFAI Expo could
not be held safely
and effectively in 2020, all of
the valuable pieces of Expo-
education, demonstrations,
buying and selling, and
networking-came together on
a dynamic virtual platform. The
format allowed IFAI and Expo
exhibitors to offer a massive
amount of educational and
informational content, which
attendees explored at their own
pace-coming back to recorded
sessions that they missed in real
time, watching and rewatching
demos and making connections
in the networking lounges.
Attendees could even take a
break with a puppy livestream
from Warrior Canine Connection,
while raising money to benefit
wounded veterans in need of
highly-skilled assistance dogs.
The format was new, but the
elements that make IFAI Expo
the industry's flagship
show were accessible to
attendees worldwide.

For more in-depth Expo reporting, go to

www.SpecialtyFabricsReview.com
and click on " Expo News. "

KEYNOTE

HGTV stars reanimate neighborhoods
while growing a family business

I

f children dress up like you on Halloween, it might be safe to say that you've made it.
Made it, that is, as television stars, as have HGTV's " Good Bones " hosts Mina Starsiak
Hawk and Karen E Laine. The mother-daughter team were featured keynote speakers
at IFAI Virtual Expo 2020.
" So many young children watch our show with their parents. Little girls dress up like
us for Halloween! " exclaimed Hawk, the daughter of the team. These proud Indianapolis,
Ind., residents were chosen as keynote speakers, in part, because the event was scheduled
in their city until the coronavirus pandemic necessitated a virtual show.
RETAINING YOUNGER WORKERS
Audience questions focused on how to keep younger
workers in the trades. Hawk and Laine said it is
important to offer good benefits and perks: the
ability to work from home, unlimited vacation,
health insurance and a supportive culture that makes
employees feel appreciated. " An 'atta girl' is satisfying
Mina Starsiak Hawk and Karen E Laine, the
stars of HGTV's " Good Bones, " were featured
to the soul, " Laine said.
keynote speakers at IFAI Virtual Expo 2020.
A positive work culture is the bedrock of a healthy
family business, she added. " I bring my heart and soul into the job. Everyone is affected by
my energy and attitude. If I have a bad attitude, I need to fix that. If someone is having a
bad day, I need to find out why and find out, 'What do you need?' "
Hawk and Laine's company, Two Chicks and a Hammer, is a family business that
started in 2006 when Laine bought a building for her business and Hawk bought a house
to rehab. Renovating the buildings was basically a side hustle, but they were forced to grow
when a small television production company happened upon their Facebook page. In 2014
they filmed a pilot-with just 32 days to do a house renovation, rather than their usual six
months. The renovation worked out, but " the growing pains were horrendous, " Hawk
said. " We had to learn the reno business and the TV business at the same time. "
QUALITY WORK FOR A FAIR PRICE
TV pays the pair a salary, but the company pays for all the reno work, Laine said.
" TV does provide a budget for upgrades to increase the style of the house. " But there's
a rub there, because as Hawk explains, " We work in neighborhoods where we can't
overcharge for a house. "
Their mission, after all, is to reanimate properties in older neighborhoods in their
hometown. " We don't flip houses, " Laine said. " We rehabilitate houses. If we rehab three
or four houses on a block, we change the block. We care about the neighborhood and
others see that. We make neighborhoods better. Our craftmanship and commitment
make a neighborhood better. "
As Two Chicks and a Hammer has grown, so too has Hawk and Laine's knowledge of
how to run a family business. " Between 2007 and now, the way our family business runs has
changed. In the beginning we had more time than money, " Hawk said. " It's a constant reassessment and reevaluation. There is higher pressure on a family member to perform now. "

32 REVIEW DECEMBER 2020

1220RV_p30-39_EXPO.indd 32

11/18/20 9:43 PM


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Specialty Fabrics Review December 2020

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