Specialty Fabrics Review April 2022 - 36

Schleicher says that while digital
printing on vinyl materials is where
her company made its mark, " as the
industry has grown and expanded, so
have we, shifting into soft signage and
the textile markets. "
She says the backlit segment of the
soft signage market is a significant
driver in its growth. " Those images
need to be really crisp and sharp, "
she explains. " People want to fold
graphics and not roll them up, and
sometimes when you fold fabrics you
can get some creasing and coatings
can crack; then it completely distorts
your image.
" We spent a lot of time trying
to find something that would print
beautifully, look beautiful and perform
the way it needs to but wouldn't have
any of those issues, " Schleicher says.
" We developed a product a couple
of years ago, working with partners
and end users, that would eliminate
those cracking issues. Then it was a
lot of trial and error with coatings and
different types of yarn constructions
to get that nice shiny textile without
adding an additional coating. "
Why fabric? Brilliant colors and the ability
to use backlighting are two reasons. This
VorTex is from Ultraflex Systems Inc.,
which develops and delivers digitally
printable textiles and flexible substrates
in Randolph, N.J. Photo: Ultraflex
Kylie Schleicher, director of
product development and product
management at Ultraflex Systems
Inc., which develops and delivers
digitally printable textiles and
flexible substrates in Riverview,
Fla., says everyone in the industry is
capitalizing on these new technologies
to move forward together.
" The digital print world and digital
manufacturers have been changing and
growing with the times, hand in hand
with us, " she says. " It's really nice that
we can work together on moving the
industry forward. "
36 SPECIALTY FABRICS REVIEW / April 2022
EASE OF DELIVERY
Given the supply chain headaches
many businesses are encountering,
another important reason for the
growth of textiles in soft signage is
how streamlined and flexible they
are to ship and handle.
" It's much easier getting soft
signage to the end customer, " explains
Campbell. " If I'm a local print shop
and I have the ability to print these
graphics, and my customer has
multiple locations, I can roll it up and
ship it to any of them. And then it's
super easy to install. Ease of use is the
number one selling point. "
" We're all using a lot of fabric
because it's lighter weight than vinyl, "

Specialty Fabrics Review April 2022

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