Specialty Fabrics Review August 2021 - 20

SPONSORED CONTENT
A Look Forward with Sunbrella.®
With Kirk Fitzsimmons, director of industrial sales
A
By Kirk Fitzsimmons
DIRECTOR OF INDUSTRIAL SALES
Kirk Fitzsimmons is the Director of
Industrial Sales for Glen Raven, Inc. and
has been with the company since 2002
when he fi rst joined as a sales manager.
Boasting nearly 30 years of experience
in textiles, Fitzsimmons oversees various
processes and organizational functions
and manages the company's awning,
marine, and automotive sales team to
help ensure the mutual success of Glen
Raven and its valued partners. When
he's not working, Fitzsimmons enjoys
spending time outdoors with his family,
hunting, fl yfi shing, cycling, and is an avid
fan of New England sports teams.
s the world continues to navigate a roller coaster of experiences caused by the
health pandemic, people continue to invest in their homes, specifying preferred
and trusted brands and favoring quality above all else. As a result, we're seeing
unprecedented levels of demand for Sunbrella fabrics - more than twice pre-pandemic
levels across all markets. While a seemingly good problem to have, it hasn't come without
its challenges. I am here to provide an update on where we stand in investing for the future
and working to the level of service that our valued partners deserve.
How is Sunbrella addressing the growth in demand?
It certainly has and continues to be a diffi cult situation beyond what anyone could have
anticipated. Beyond demand, there are also unprecedented disruptions in the global
supply chain impacting many industries and companies.
Like many of our partners, this was a new position, requiring a quick response in
addition to ongoing and longer-term learning and strategic action.
We're doing everything we can to further increase capacity and get fabric to our
valued partners and customers. Th is includes accelerating a multi-phase expansion plan:
building a new novelty yarn plant, installing new and upgraded equipment, collaborating
with our supply base to further increase our supply of raw materials and more.
What progress has been made in executing expansion plans?
Already the fi rst wave of new, more effi cient weaving machines is running, producing
fabrics faster while using less energy. We are actively installing additional equipment at
our facilities and output from our U.S. yarn plants continues to increase.
*SEE SUNBRELLA.COM/WARRANTY FOR DETAILS ON THE NEW AND IMPROVED SUNBRELLA SHADE AND
MARINE WARRANTY, INCLUDING UP TO $65USD PER LINEAR YARD IN REPLACEMENT LABOR COSTS.
http://www.SUNBRELLA.COM/WARRANTY

Specialty Fabrics Review August 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review August 2021

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Specialty Fabrics Review August 2021 - Cover2
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Specialty Fabrics Review August 2021 - Cover3
Specialty Fabrics Review August 2021 - Cover4
Specialty Fabrics Review August 2021 - Expo21 Attendee Brochure 1
Specialty Fabrics Review August 2021 - Expo21 Attendee Brochure 2
Specialty Fabrics Review August 2021 - Expo21 Attendee Brochure 3
Specialty Fabrics Review August 2021 - Expo21 Attendee Brochure 4
Specialty Fabrics Review August 2021 - Expo21 Attendee Brochure 5
Specialty Fabrics Review August 2021 - Expo21 Attendee Brochure 6
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