Specialty Fabrics Review August 2022 - 22

[ PERSPECTIVE ]
The DIY approach
Technotense founder Cesar Eloy Pérez takes ownership
of all aspects of a job, from design to installation.
W
Cesar Eloy Pérez
FOUNDER
Technotense
Zapopan, Mexico
technotense.com
ATA member since 2021
Most valued benefit
" I get access to a lot of
information about different
sectors of the business. I get
a lot of information about
different materials and
applications of materials.
And, if I get an award, I can
say, 'Hey, look. We won this
award because we made this
beautiful project.' "
Written by
Annemarie Mannion
Photography by
JuanMa Pineda-
Lifestyle Photographer,
juanmapineda.com
hen Cesar Eloy Pérez founded Technotense in 2019, he wanted
to create a company that would professionalize the industry of
designing, building and installing lightweight tensile structures.
" I wanted to change the way structures were made in Mexico, " he says. " There
were a lot of people who weren't very professional and were making things how they
wanted, instead of how specified. And sometimes they made off with the money. "
Before starting the company in the state of Jalisco in Mexico, Pérez, who is a
registered architect in Mexico, already had substantial experience in the field of
architecture and design.
He had received a degree in architecture from the University of Guadalajara and
gone on after college to work in design and construction of large housing developments.
Eventually, he turned his talents to working in tensile architecture, which is
a structural system that predominantly uses tension instead of compression.
From 2009 to 2018, he was employed in the design and sales departments
for Lonas Lorenzo, a 40-year-old company that specializes in canvas and
architectural membranes.
Along the way, he earned a master's degree from the Institute of Lightweight
Engineering and Structural Biomechanics at the Vienna University of Technology
in Austria.
" I went there four to five times a year for face-to-face classes, " he says. " I really
enjoyed it. It enabled me to network with people from 14 different countries. "
While there, he and other students were given an assignment of quoting a price
for installing a lightweight structure in their own countries. Seeing the difference
between the lower cost he could provide for a project in Mexico compared to
some European countries gave Pérez an idea.
" This was when I started thinking about making my own company, " he says.
" I thought, 'We can offer a quality product anywhere in the world.' "
Following a dream
Pérez founded Technotense with eight employees. It has now grown to about 100.
There are about 20 people working in welding the membranes, about 60 in construction
of the steel structures and installation of membranes, and about 20 who
are architects, engineers, accountants, receptionists or other administrative staff.
22 SPECIALTY FABRICS REVIEW / August 2022
http://www.technotense.com http://www.juanmapineda.com

Specialty Fabrics Review August 2022

Table of Contents for the Digital Edition of Specialty Fabrics Review August 2022

Specialty Fabrics Review August 2022 - Cover1
Specialty Fabrics Review August 2022 - Cover2
Specialty Fabrics Review August 2022 - 1
Specialty Fabrics Review August 2022 - 2
Specialty Fabrics Review August 2022 - 3
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Specialty Fabrics Review August 2022 - Cover3
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