Specialty Fabrics Review December 2021 - 34

[ FEATURE ]
SHOWROOM
SHOWDOWN
Fabricators weigh in on what's better:
Online, on-site or both?
by Michelle Miron
W
hether it's online or brick and mortar, a well-conceived
product showroom can make a substantial difference in how
customers perceive your company and its offerings. Strategic
improvements in both can help your clients better understand
their choices and smooth your way toward easier, more profitable orders.
LOCATION, LOCATION, LOCATION
When Greg Keeler first rented downtown space for his marine fabrication business, Oyster
Creek Canvas Co. in Bellingham, Wash., he didn't foresee that the location would be so
perfect for a customer showroom.
Twenty-one years later, the harborside spot has proven ideal for attracting locals, tourists and
clients. Oyster Creek has become so well-recognized that it does a brisk trade in scrap-fabric
hoodies, shirts and tote bags featuring the company logo with the town name.
Keeler, who now owns the building, has upgraded his showroom with new windows, new
displays and other features that make it a welcoming spot to visit.
" It's not like people don't make special trips here to choose boat materials, but we're also in
the heart of a vibrant downtown area where people see the shop as unique, " Keeler explains.
34 SPECIALTY FABRICS REVIEW / December 2021

Specialty Fabrics Review December 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review December 2021

Specialty Fabrics Review December 2021 - Cover1
Specialty Fabrics Review December 2021 - Cover2
Specialty Fabrics Review December 2021 - 1
Specialty Fabrics Review December 2021 - 2
Specialty Fabrics Review December 2021 - 3
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Specialty Fabrics Review December 2021 - cover3
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Specialty Fabrics Review December 2021 - WTS Postcard1
Specialty Fabrics Review December 2021 - WTS Postcard2
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