Specialty Fabrics Review February 2022 - 12

[ BRIEFS ] swatches
Ralph Lauren's flasghip
location in New York will
allow customers to dye
their clothing in-store.
Photo: Ralph Lauren.
Ralph Lauren will let customers
dye their own clothing
R
alph Lauren is bringing DIY to a new level by putting part of its production process
in the hands of customers. The fashion company, known for its iconic polos, revealed
its flagship stores will be equipped with new textile-coloring technology that could
potentially let shoppers dye shirts in-store as early as 2022.
The in-store dyeing process, still under development, would allow a customer to take
one of Ralph Lauren's blank-slate cotton tees or polos, choose a color and dye the product
right in the store at the time of purchase.
The company partnered with several materials, textile and chemical companies in early
2021 to develop a more eco-friendly production process that relies on less water, energy
use and harmful chemicals. That partnership resulted in the Color on Demand technology,
as well as a new textile treatment called ECOFAST Pure, which uses up to 40 percent
less water, 85 percent fewer chemicals and 90 percent less energy than traditional dyeing
processes. Ralph Lauren has established Color on Demand with the intention of delivering
the world's first scalable zero wastewater cotton dyeing system.
The new system could help the company better plan amid supply constraints that many
retailers continue to face, allowing them to control inventory and anticipate demand for
their products without having to worry about ordering details, like color.
By 2025, Ralph Lauren aims to use the Color on Demand platform in more than 80
percent of its solid cotton products. The company also announced it would open-source
the dyeing process for the textile industry.
12 SPECIALTY FABRICS REVIEW / February 2022

Specialty Fabrics Review February 2022

Table of Contents for the Digital Edition of Specialty Fabrics Review February 2022

Specialty Fabrics Review February 2022 - Cover1
Specialty Fabrics Review February 2022 - Cover2
Specialty Fabrics Review February 2022 - 1
Specialty Fabrics Review February 2022 - 2
Specialty Fabrics Review February 2022 - 3
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Specialty Fabrics Review February 2022 - Cover3
Specialty Fabrics Review February 2022 - Cover4
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