Women's body shapes vary greatly in their measurements and proportions, compared to the male human form. lightweight as possible. The problem was that [the existing suit] was heavy, bulky, and difficult to move in- particularly for smaller sailors. They wanted the suit to be able to fit everyone from 5-foot-tall to 6-foot-4-inches-tall in one suit. It was a difficult project. " King notes that at the foundation of the project's success was user input. " It's so important for us to understand how difficult the job is and what they need to be able to do, " he says. " Particularly maneuverability inside small spaces; we reduced the suit weight from 22 pounds to 11 pounds- and that was huge because it reduces the burden on the submariner wearing the suit so they can operate longer. " A growing market Demand for protective clothing for women is growing, even though it is still the smaller segment of the market. " The market has been growing slightly over the past few years, " Lovett says. " What has changed is that we are acknowledging the need and have committed to providing for women regardless of the exact profitability of doing so. This year we are creating parity in our women's Wildfire line to equal the men's Wildfire line. " While garments' function and performance are the same for men and women, the marketing approach differs. " In marketing we have focused primarily on the fit and how that helps Manufacturer of Polyester and Nylon Knit Mesh Fabrics and Textiles Innovation - Design - Performance Recreational Trade Occupational Safety Aeronautical Automotive Marine Healthcare Textiles Filtration and Substrates Industrial Spacer Mesh Manufactured in the USA for Over 40 Years Using Yarns of Domestic and Imported Origins 440 South Main Street, Milltown, NJ 08850 * (732) 651-7200 * info@jasonmills.com www.jasonmills.com 34 SPECIALTY FABRICS REVIEW / February 2022http://www.jasonmills.com