the women to be able to move and work more easily, " Black says. " We're marketing our women's and men's line similarly, and make sure to show women and men working together in the industry in our photoshoots, " Lovett says. " For our women's marketing we do tend to discuss fit more since it's been a pervasive problem in the industry. " The bottom line for women's protective clothing is-always-safety, no matter what the market share. " A commonly cited challenge [to this market] is market share, or the " small percentage " of female firefighters, " McQuerry says. " We've found that not all manufacturers are aware of the large number of structural and wildland female firefighters in the U.S. With over 1.1 million firefighters, females account for 8 percent of that population at almost 100,000. " That market share reasoning no longer stands when tens of thousands of women are being put at greater risk of injury and fatality compared to their male counterparts simply because they do not have access to proper fitting clothing. " Sigrid Tornquist is a freelance writer based in Minnesota. Want more? We have it! Search safety at www.SpecialtyFabricsReview.com R&D * TESTING * EVALUATION * EXPERTISE PERFORMANCE EVALUATION * Accelerated ageing * Chemistry * Flammability * Mechanical tests * Customised tests R&D EXPERTISE * Ecotextile and process * Medical products * Smart textiles * Textile chemistry * Technical textiles * Arctic climate Page 1 of 1 gcttg.com https://forums.scc.ca/forums/scc/dispatch.cgi/scc_dr_as_ap/showFile/100758/d20170608... 2018-11-22 www.SpecialtyFabricsReview.com 35http://www.SpecialtyFabricsReview.com http://www.gcttg.com https://forums.scc.ca/forums/scc/dispatch.cgi/scc_dr_as_ap/showFile/100758/d20170608 http://www.SpecialtyFabricsReview.com