Specialty Fabrics Review July 2021 - 8

[ BRIEFS ]
swatches
Denim in bloom
W
hile the iconic San Francisco Flower Mart
is preparing for a move to a new location,
Kilroy Realty created an Innovation Center to
showcase the Flower Mart's history. Visitors might
expect to be greeted with a hanging trellis of flowers,
leaves and vines. But the latest installation by British
artist Ian Berry is no ordinary arrangement. Each
bloom comes not from a live plant but from pieces cut
from upcycled jeans and denim.
This piece was commissioned by Kilroy Realty to
pay homage to the blue-collar jobs being preserved
by the new San Francisco Flower Mart and to
demonstrate a commitment to sustainability: The
denim in the piece was sourced from Cone Denim
LLC's White Oak plant in Greensboro, N.C., which
was the last selvedge denim manufacturer producing
at scale in the U.S. at the time it closed in 2017.
Denim has been Berry's medium for more than
15 years, and this piece in particular marries
symbolism with history. Blue jeans were invented in
San Francisco in the 1870s, and the Flower Mart was
established in the same era.
" Since the birth of blue jeans by Levi Strauss & Co.
in 1873, denim and Levi's®
have been a foundational
part of San Francisco's history, culture and political
landscape, " says Tracey Panek, Levi Strauss & Co.
historian. " Denim constituted the working clothes for
the builders who erected the city and the engineers
who raised its bridges; it was the canvas of selfexpression
for hippies, the uniform for gay activists
and the business attire of today's entrepreneurs.
Denim will continue to be the common thread in
San Francisco's future fabric, and that's why it is
great to see it acknowledged in this amazing
installation by Ian Berry. "
Once the Flower Mart's new development is
complete, the installation will move to its permanent
location. For more, visit www.ianberry.org.
8 SPECIALTY FABRICS REVIEW / July 2021
http://www.ianberry.org

Specialty Fabrics Review July 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review July 2021

Specialty Fabrics Review July 2021 - Cover1
Specialty Fabrics Review July 2021 - Cover2
Specialty Fabrics Review July 2021 - 1
Specialty Fabrics Review July 2021 - 2
Specialty Fabrics Review July 2021 - 3
Specialty Fabrics Review July 2021 - 4
Specialty Fabrics Review July 2021 - 5
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Specialty Fabrics Review July 2021 - Cover3
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