Specialty Fabrics Review July 2022 - 41

business. However, investments in
innovative technology or agronomic
practices must be cost effective with
some proven return before a producer
will consider adopting a new or
alternative practice on a large scale,
which impacts sustainability efforts
nationally or globally, " he adds.
Strategy and approaches
According to Dr. Kater Hake, vice
president for Agricultural and
Environmental Research at Cotton
Inc., " The cotton industry has long
implemented a strategy that profitability
is enhanced by efficiency. This has
had the ancillary benefit of favorably
supporting climate change goals.
" Over the past 15 years we have
deliberately sought out cotton production
efficiency gains that impact
climate change, such as improving
fertilizer use efficiency with soil health
and cutting back on nitrogen fertilizer
with more precise soil residual measurements.
These lead to greenhouse
gas reductions per bale that the textile
industry can and should include as
part of its climate change initiatives. "
Other measures, such as more
consumer outreach and education,
are needed to get more buy-ins from
stakeholders. " In order to drive
activities to offset or reduce climate
change, our industry should focus on
transparency and standardization, " says
Tom Carlyle, nonwovens commercial
manager-Americas, Lenzing AG.
" Transparency is required for every
supply chain player and consumer
to make the best decisions for their
sustainability objectives. "
Consumers also have a role to
play in the sustainability equation by
adopting user-friendly approaches,
including reducing water consumption
in cleaning and using detergents that
work at lower temperatures, says Dr.
Siva Pariti, senior technical marketing
officer of U.K.-based Bluwin Ltd.
Dr. Jesse Daystar, chief sustainability
officer for Cotton Inc., emphasizes the
importance of consumer awareness
concerning sustainability issues.
" Consumer awareness is there. Most
consumers-about 76 percent-say
cotton is safe for the environment,
according to Cotton Inc. and the
Cotton Council International (CCI)
2021 Global Sustainability Survey, "
Daystar says. " Measurement tools
through the Sustainable Apparel
Coalition's Higg Index, for example, are
working to bring data used by brands,
retailers, and manufacturers forward to
the customer by integrating it into the
shopping experience. "
" We need to be clever
and invest in tools and
innovations that benefit
both profitability and
sustainability. "
Dr. Kater Hake
Cotton Inc.
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Specialty Fabrics Review July 2022

Table of Contents for the Digital Edition of Specialty Fabrics Review July 2022

Specialty Fabrics Review July 2022 - Cover1
Specialty Fabrics Review July 2022 - Cover2
Specialty Fabrics Review July 2022 - 1
Specialty Fabrics Review July 2022 - 2
Specialty Fabrics Review July 2022 - 3
Specialty Fabrics Review July 2022 - 4
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Specialty Fabrics Review July 2022 - cover3
Specialty Fabrics Review July 2022 - cover4
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