Specialty Fabrics Review July 2022 - 45

dye-sublimation and digital print
industry from its U.S. headquarters in
Lawrenceville, Ga. " We were down to
pretty much 50 percent of what we had
been. But we made money with paper
sales-our customers and printers
went into making masks-and we
were able to survive. "
Now, he says, demand is picking
up. " Trade shows are coming back,
retail is coming back, especially
as retail changes signage for the
different seasons, " says Mills. " There
are printers that are having a hard
time keeping up with demand, because
they are shorthanded due to scaling
back during the pandemic. "
New or expanded avenues for
wide format have grown up as well.
For example, as the pandemic spread,
restaurants began offering outdoor dining-or
expanded the outdoor dining
they already had. " There were a lot of
structures outside restaurants, built out
into the street, that needed signage, "
says Victoria Nelson Harris, senior textile
segment specialist for printer giant
Mimaki USA Inc., based in Gardena,
Calif. " Things have opened up, but the
outside dining is still there, and they
need signage and graphics. "
While in the past much of that
signage would have been vinyl, the
use of textiles is becoming more and
more common, according to Harris.
" Textiles are much easier to ship and
continue to improve their technical
properties, making for an attractive
and durable application, " she says.
" Plus, you can utilize them for backlit
signage, which is becoming a huge
thing within the retail, hospitality and
commercial environments. "
Refocusing on sustainability
Now that the industry is no longer
collectively focused on just hanging on,
as it was during the long COVID crisis,
 Mimaki's grand-format
Ts500-3200 printer helps
meet the increasing demand
for wide-format fabrics.
Photo: Mimaki USA Inc.
 TexStyles®
NatureSeries™
fabric is being printed at the Beaver Paper
Group, a German paper company that supplies paper and graphic fabrics
in Lawrenceville, Ga. Photo: Beaver Paper Group
 With the return of trade shows and
other events, printers such as Mimaki's
grand-format TS55-1800 help meet the
growing demand. Photo: Mimaki USA Inc.
SpecialtyFabricsReview.com 45
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Specialty Fabrics Review July 2022

Table of Contents for the Digital Edition of Specialty Fabrics Review July 2022

Specialty Fabrics Review July 2022 - Cover1
Specialty Fabrics Review July 2022 - Cover2
Specialty Fabrics Review July 2022 - 1
Specialty Fabrics Review July 2022 - 2
Specialty Fabrics Review July 2022 - 3
Specialty Fabrics Review July 2022 - 4
Specialty Fabrics Review July 2022 - 5
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Specialty Fabrics Review July 2022 - 48
Specialty Fabrics Review July 2022 - cover3
Specialty Fabrics Review July 2022 - cover4
Specialty Fabrics Review July 2022 - Expo Brochure 1
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