Specialty Fabrics Review March 2021 - 28

We've started to see
the normal course of
business resume and
at the same time a lot
of folks have found
additional revenue
streams, much of
which could continue
once things get back
to normal.
CHRIS FREDERICKS
TVF

26 SPECIALTY FABRICS REVIEW / March 2021

TVF provided mask fabric to its customers that pivoted to making PPE. This mask features cotton
broadcloth poplin fabric, a 200+ thread-count poplin with high-quality combed/ringspung yarn.
The fabric has proven popular for apparel and home decor products, and it's become a favorite
for masks as well. Photo: TVF.

day-to-day communication has led
to increased productivity without
deteriorating Cooley's collaborative
culture, " Dwight says. " The current
plan is to make this program
permanent and more productive. "
Fredericks describes TVF's success
at working remotely as " a pleasant
surprise and a great benefit to many. "
" It's something we'll definitely consider continuing even after business as
usual returns, " he adds. " I expect others
to cut down significantly on business
travel as well now that everyone is
comfortable with video calls. "
But not everyone at a manufacturing
company can work from home, Palmer
notes. " I do believe that some of our
customers have an increased awareness
of the importance of equipment and
processes and how these can protect
them from workforce disruptions, "
he says.

CAUTIOUS OPTIMISM
Given the damage the pandemic has
wrought, it would seem reasonable
to hold a somewhat gloomy outlook
about the economy in general and
some segments of the industrial fabrics
industry in particular, but instead, some
are cautiously upbeat. Palmer confesses
to feeling as if " the other shoe needs
to drop " when it comes to the world
economy, but he's not hearing anything
worrisome from the industry. There's a
lot of interest in equipment-a sign of
long-term investing, Palmer says-and
in software solutions as the virus has
revealed the " fragility of a workforce
depending entirely on people. "
Fredericks is also optimistic about
the future for his customers and their
markets. " We've started to see the
normal course of business resume and
at the same time a lot of folks have
found additional revenue streams,



Specialty Fabrics Review March 2021

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Specialty Fabrics Review March 2021 - 1
Specialty Fabrics Review March 2021 - 2
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