Specialty Fabrics Review March 2021 - 36

operations, busy with marine canvas
orders. But the pandemic made Clark
realize Signature CanvasMakers had
been operating without a long-term
plan and had drifted from its mission.
" The beginning of the pandemic was
a low point because we had lost focus
on our priorities. We were growing,
but we hadn't prepared our business
to scale effectively. We vowed never
to be in that position again and have
since created a three-year growth plan.
We're focused and moving forward
with purpose and clarity. "

A clearspan tent erected by 24/7
Events allowed a California-based
health club to stay in business
during a statewide shutdown order.
Photo: 24/7 Events.

34 SPECIALTY FABRICS REVIEW / March 2021

face coverings to thousands of Navy
sailors and government contractors
from Virginia to Florida. "
Producing masks meant establishing
new processes, researching and
securing materials, determining
pricing, and creating a temporary
workforce of sewers to get the job
done. At the same time, Signature
CanvasMakers dealt with employees'
anxiety and COVID-19-related
problems like childcare while trying to
be compassionate and compliant with
state and federal guidelines and the
Families First Coronavirus Response
Act (FFCRA). Clark says, " While
most of our employees' challenges
were legitimate, we did have some
who chose to try to take advantage
of the situation and our business. We
enlisted the help of a fractional human
resources professional to ensure that
we were handling situations correctly
and were responding appropriately. "
PPE production ended up being a
relatively short operation for Signature
CanvasMakers. Once summer hit,
the company was back to normal

LEVERAGING TENTING EXPERTISE
Leveraging core capabilities and
inventory has kept Valencia, Calif.,
24/7 Events afloat and even thriving
during the pandemic. Previously
reliant on the kind of large gatherings
that were now prohibited-weddings,
parties, conferences and corporate
events-the company needed to
regroup quickly once COVID19 hit. " We immediately started
brainstorming about how we were
going to survive this as a company
and keep our employees working, "
says Stacie House, director of business
development. House developed a sales
strategy to give the team direction,
targeting local government agencies
and hospitals to offer tenting resources
for testing and overflow patient care.
But business was slow at that early
stage because the need wasn't clear
and what was open and closed was
changing weekly.
Initially, 24/7 had to lay off a few
employees (since rehired) and received
PPP assistance to help keep them
going during the first month of event
cancellations. Later, when it became
clear that small businesses like gyms
and restaurants would only be allowed
to be open outdoors and COVID-19
cases surged, overwhelming emergency



Specialty Fabrics Review March 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review March 2021

Specialty Fabrics Review March 2021 - 1
Specialty Fabrics Review March 2021 - 2
Specialty Fabrics Review March 2021 - 3
Specialty Fabrics Review March 2021 - 4
Specialty Fabrics Review March 2021 - 5
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Specialty Fabrics Review March 2021 - 7
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