Specialty Fabrics Review March 2021 - 37

rooms, 24/7's phone started ringing
off the hook. " It's been a roller coaster
for our clients and us, especially in
LA County. We'll put up an amazing
outdoor structure for a restaurant
client to help their business thrive only
to find out they need to shut down
again. We are then concerned for their
businesses and our own, and the stakes
are even higher with our healthcare
customers, " says House.
The company also created guides
and protocols for safe distancing
within tented spaces to make people
feel comfortable, working with
partners on touchless registration and
investing in hand sanitizing stations
and UV cleaning equipment.

A key realization from 2020 was
recognizing that even though 24/7 didn't
know anything about the health care
field or hospitals or other businesses
it hadn't worked with in the past, that
didn't matter. The company understood
outdoor shelter and could bring that
expertise to clinics and businesses that
were desperate. " There's opportunity
everywhere, and that's a key learning for
our sales team, " House says. " We have
a great team and are helping some of
these small businesses stay alive. That
has been very satisfying. "

Want more? We have it!
Search masks at
www.SpecialtyFabricsReview.com

Laurie F. Junker is a freelance writer based
in Minneapolis, Minn.

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Specialty Fabrics Review March 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review March 2021

Specialty Fabrics Review March 2021 - 1
Specialty Fabrics Review March 2021 - 2
Specialty Fabrics Review March 2021 - 3
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