Specialty Fabrics Review May 2021 - 33

When textile businesses bring digital
printing in-house, they are able to control
the process, expand their offerings and
attract new customers.

tanding out from the crowd has become more important
than ever for businesses of all stripes, and many turn to
vibrant, riveting digital graphics to get their messages across.
Take trucks, for example. These vehicles have become
traveling billboards, not only using graphics to advertise their companies
or others, but to recruit drivers as well. And demand for digital graphics
in that industry is picking up speed, says Lori Merlot, president of Merlot
Vango Tarping Solutions Inc. Located in Verona, Pa., the company offers
automatic tarping systems for open-top containers, dump trucks, dump
trailers and flatbeds, in addition to truck tarps and trucking systems.
At one time, the company outsourced its digital graphics, concluding
this was its best option because of equipment expenses and a steep
learning curve. However, 12 years ago as the company began fielding
more requests, the need to bring this service in-house became evident,
leading to the creation of a printing division and design team, further
propelling this aspect of its operations.
" Since the inception of the printing division, we've seen a steep
increase in requests for advertising and logos on tarps, trucks, cranes
and industrial equipment. Truck ads are increasing both for the truck
owners and the advertisers, " says Merlot, adding that Merlot Vango
Tarping offers a full array of graphic design services.
DIGITAL ADVANTAGES
According to Mike Syverson, textile manager, North America, for Durst
Image Technology US, most print industries have incorporated digital
printing solutions, either as a way to augment their traditional analog
print or to replace it altogether. Industries such as corrugated, packaging
and textiles are experiencing " accelerated adoption " of digital printing, he
says, adding that all indicators point to continued increases.
Headquartered in Rochester, N.Y., Durst is a manufacturer of
advanced digital printing and production technologies. The company has
two primary platforms/product lines for digital textile production-the
Rhotex, serving primarily the large-format, dye-sublimination market
(home textiles, apparel, retail display graphics, tradeshow graphics and
others); and the Alpha, the company's high-speed textile printing system
for high-production digital textile printing (home textiles, apparel,
upholstery, etc.).
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Specialty Fabrics Review May 2021

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