Specialty Fabrics Review May 2021 - 34

The great thing
about today's
digitally printed
graphics is that
almost any type of
fabric substrate
can be used.
ANGELA GAFFKE
G & J Awning
and Canvas Inc.

This graphic was digitally printed on 22ounce vinyl substrate. Merlot Vango Tarping
Solutions used a white ink layer below the
printed graphics that allows for printing on any
color of vinyl. 3M ink provided flexibility in the
ink layers, preventing cracking. Photo: Merlot
Vango Tarping Solutions Inc.

34 SPECIALTY FABRICS REVIEW / May 2021

" The Alpha product line can be
configured with specific ink sets
depending on the application, such as
reactive and acid dyes, disperse dyes
or pigment ink, " Syverson explains.
" Durst inks are tailor-made for each of
our specific printer lines with unique
formulas for specific applications. "
Along with inkjet preparation
solutions and those designed for
washing-off and finishing, Durst
also provides software for any type of
print company. Its software includes
Durst Workflow for file preparation
and processing; Durst Smart Shop
for managing customer-facing job
ordering; Durst Analytics, enabling
businesses to check and monitor their
print and production schedules; and
the LiftERP suite, designed for full
shop management from job input
to invoicing.
Several factors are behind the textile
industry's demand for digital printing,
says Syverson, such as shorter print
runs, a need for faster turnaround,
a burgeoning number of designs,
customization and mass customizations,
along with more varied products-all
challenges similar to those faced by
other print industries, he adds.
" As these demands increase, we'll
see more companies provide the option

to digitally print textiles, " Syverson
says. " Some markets, such as the
custom sports apparel, have largely
converted to digital production already
and a larger conversion across the
board is expected. "
Digital offers some significant
advantages over traditional analog
processes, he says. Analog can prove
expensive for short-run print jobs
compared to digital, where you
can print different jobs back-toback with little, if any, setup time in
between, speeding up production
and turnaround. Digital solutions are
also more environmentally friendly,
reducing the overall equipment
footprint, power usage and the amount
of water required for print production.
A GROWING DEMAND
Landmark Creations, a Burnsville,
Minn., manufacturer of custom
inflatable displays for event marketing,
art displays and stage production, as
well as tunnels for sports teams and
arches for racing events, uses digital
printing to produce the surface art
for its inflatables.
" The demand for digital print is 100
percent, " says Stephanie Meacham, vice
president of operations. " We started
digitally printing several years ago
because the demand to replicate photoquality products on a giant scale could
no longer be done using paint methods
like airbrush, appliqué and hand-print.
Digital print also allows quantities of
products to be produced uniformly. "
Steve Lamb, CEO of Brandit
Graphics Inc. and Structure Wraps
Ltd., both in Las Vegas, Nev., says
they're doing more digital printing,
mainly driven by their graphics
on their large-scale tent structures
(Brandit specializes in branding
structure tents with high-tension,
weatherproof graphic tension systems;



Specialty Fabrics Review May 2021

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