Specialty Fabrics Review May 2021 - 35

Structure Wraps focuses on tension
graphics wraps for outdoor tent
structure applications).
" We predominately use PVC for
outdoor tension graphics work,
as it's waterproof, " Lamb explains.
" However, we're working with various
vendors as well as progressively
developing our tension systems so we
can provide a lighter fabric material
that will work outdoors. Textile
and soft signage has been growing
massively in recent years. "
The great thing about today's
digitally printed graphics is that almost
any type of fabric substrate can be
used, says Angela Gaffke, marketing/
design manager for G & J Awning and
Canvas Inc. Located in Sauk Rapids,
Minn., the company manufactures
canvas products including awnings for
indoor or outdoor applications, along
with nontraditional shade structures,
metal awnings and awning signage,
and products for the marine and
industrial markets.
" Granted, results can vary, " Gaffke
adds. " But digital printing provides the
ability for customers to create elaborate
designs and logos that can then be
used for signage or just as a part of
their branding process.
" For us, I think the demand is
slowly increasing as more people learn
about the possibilities they have with
their own branding and how digitally
printing their logos and/or designs
can assist, " she continues. " I believe
that educating our customers about
the possibilities is very important for
increasing the demand for digitally
printed artwork. "
OUTSOURCING OR IN-HOUSE?
Gaffke says G & J Awning and Canvas
initially outsourced its digital printing
but brought it on-site in 2016. Its
outsourcing bill was getting too high

The Alpha is one of two primary platforms that Durst offers for textile production.
The Alpha product line is a high-speed textile system designed for high-production
digital textile printing for more traditional textile markets, such as home textiles,
apparel and upholstery. The line can be configured with specific inks depending on
the applications. Photo: Durst Image Technology US.

Designed as a stage display for Katy Perry's 2019 OnePlus Music Festival & Tour, this
mighty and colorful 25-foot inflatable robot from Landmark Creations is constructed
using Mambo Polyester fabrics. Photo: Landmark Creations.

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Specialty Fabrics Review May 2021

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