Specialty Fabrics Review May 2021 - 36

A GREENER FOOTPRINT
onsumers are increasingly factoring sustainability into their
purchasing decisions, inspiring manufacturers to embrace
more eco-friendly processes to remain competitive.
" Digital printing achieves considerable energy and water savings
compared to traditional printing methods, " says Sergio Prenna,
global marketing manager for Huntsman Textile Effects, Huntsman
Corp. " It also uses less chemicals, reducing waste while producing
fewer greenhouse gas emissions. This helps mills and printers
comply with stricter environmental regulations and standards and
the requirements of the world's top brands. "
Headquartered in Singapore,
Huntsman Textile Effects innovates
textile dyes, chemicals and digital inks,
providing these to iconic brands and
retailers worldwide (Huntsman Corp, a
global manufacturer of differentiated and
specialty chemicals, is headquartered in
The Woodlands, Texas).
Textile Effects offers reactive inks,
including a range of different reactive
blacks. Within the company's digital ink
portfolio are solutions like NOVACRON®
ADVANCE, a next-generation solution
with enhanced coloristic and printing
performance, and flagship inks like
LANASET®, NOVACRON XKS HD and
TERASIL®, used primarily for apparel,
sportswear and home textiles. The
company's inks are designed for high
Photo: Indigo Photo Club,
fixation rates, fastness and minimal
Shutterstock.com.
waste. It also provides inkjet preparation
and washing-off/finishing solutions.
When deciding whether or not to convert to digital printing,
Prenna advises mills to evaluate the total workflow and printing
costs involved.
" The entire supply chain needs to be considered in the transition
to digital textile printing, including energy, utilities, carbon footprint
and waste generated to make an informed decision if digital printing
is the right choice, " he says.
" While the initial investment may be high, there are significant
long-term benefits to digital printing compared to traditional print
methods, " Prenna continues. " Sustainability, both environmental
and economic, are key to survival in today's apparel and textile
industry. With steady innovation in digital inks, digital textile
printing contributes to both. "
36 SPECIALTY FABRICS REVIEW / May 2021

and it was not always in control of
the provider's production schedule.
Also the company was fielding more
requests for full-colored logos that
involved images or gradients that made
it difficult to provide an exact replica
without printing them out. Although
it still outsources certain projects,
such as those larger than what its latex
printer can handle, the company is able
to do about 90 percent of the projects
in-house.
G & J Awning and Canvas opted
for a latex printer because this didn't
require setting up anything special,
such as ventilation or climate control,
Gaffke explains.
" We could just plug it in and go, " she
says. " We liked that with a latex printer
there's no cure-time either. Basically,
once it is printed and through
the heaters, it can be laminated
immediately and ready to use. "
Lamb says Brandit Graphics and
Structure Wraps have been providing
printed graphics for 20 years, printing
mostly in-house to maintain better
control over the outcomes.
" In the early days we mostly used
print equipment for vinyl printed
graphics, " he says. " Over the last
10 years we've adapted to produce
grand-format graphics for large-scale
outdoor applications. "
They do have some in-house design
capabilities, although most of the time
clients have their own design teams.
Clients send them their files and they
take it from there, says Lamb.
" File origination and handling
plays a big part in how the print will
output, " he explains. " We help and
guide clients to provide art in the best
format, which helps deliver quality
production. Color is also important.
Having been in print for 35 years, I
learned early on how vitally important
brand color and consistency is to


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Specialty Fabrics Review May 2021

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