Specialty Fabrics Review May 2021 - 52

[ MARKETS ] INDUSTRY IN FOCUS

 The Lahgo Restore rib tank

features Celliant® infrared
technology that helps promote
a deeper, more restful sleep
through improved local
circulation and cellular
oxygenation. Photo: Hologenix.

Responsive textiles:
The future of
athleisurewear
The COVID-19 crisis has
changed the meaning of
" work attire, " accelerating
trends toward athleisurewear
with a greater purpose.

by Seth Casden

M

OST OF US STILL CAN'T (REALISTICALLY) ANSWER
the siren song of working in pajamas. However, we're
certainly becoming au fait with the comfortable,
functional clothing that can help us power through long, testing
days at an essential workplace or hours of Zoom meetings for those
working from home.
At the beginning of the COVID-19 pandemic, our attire
preferences were clearly driven by a desire for ease and comfort,
and athleisure brands capitalized on that demand. Many months on,
however, we're moving to a deeper understanding of what clothes
can do for us. Beyond instilling a sense of comfort, they can provide
more benefits for our well-being than we ever thought possible.
With forward-thinking athleisure brands developing comfortcentric textile designs that respond to the way we work and play
through COVID-19, these clothes are poised to truly transform our
daily lives.

Emerging responsive textiles
The responsive textile story starts with athleisure.
Born out of consumer demand for clothes that were fashionable
but flexible, traditional sports brands such as Puma and adidas
began to turn from hard-core performance wear to more
lifestyle- and fashion-oriented choices. The market has grown
astronomically: Now, smaller athleisure-first brands have entered
the arena, bringing with them the values of health and wellness

52 SPECIALTY FABRICS REVIEW / May 2021



Specialty Fabrics Review May 2021

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