Specialty Fabrics Review November 2021 - 28

finding creative applications for
fabric displays.
Fabric also has advantages for
virtual events, such as backdrops
for videos or conference calls,
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according to Kilmer.
" The nonreflective surface of
fabric graphics and rich saturated
colors of the dye sublimation process
makes them ideal for studio lighting
and videography, " he says.
Kilmer's a fan of backlit graphics
for these applications, which can create
a more realistic looking backdrop, and
recommends a freestanding or wallmounted
perimeter tension frame.
" Make sure the graphic is large enough
to accommodate different camera
angles, " he recommends, " and if a
freestanding frame is used, consider
the potential for stray backlighting
and add a blackout liner if necessary. "
Eco-friendly in demand
Many companies are rethinking their
practices and products to reduce their
environmental impact and better
align with customers' desire for more
sustainable products. Trade shows
and events are no exception.
" Attendees want to interact
with brands that are aware of their
environmental footprint and are
actively working to minimize it, "
says Jason Popp, CEO of Moss Inc.,
a Franklin Park, Ill.-based provider of
custom environmental graphics, retail
signage and tension fabric displays.
At one time, " being green " might
have meant putting out recycling bins
and offering quick response (QR)
codes to reduce paper. Today, the
expectation goes beyond superficial
actions and extends to the entire trade
show experience.
" Event organizers, exhibit houses
and agencies, venues and other
industry players are equally becoming
aware of the need to provide a more
sustainable experience in what is often
a wasteful industry, " Popp says. " And
we need to make it easy for them. "
Moss recently added an SEG fabric
A silicon edge graphics (SEG) display by PWG includes a fire alarm pull switch near
the center of the display-achieved using a separate SEG frame. Located at the
Baltimore/Washington International Thurgood Marshall Airport, it showcases the
vibrancy and flexibility of fabric graphics. Photo: PWG.
28 SPECIALTY FABRICS REVIEW / November 2021
produced from 100 percent recycled
content, including upcycled marine
plastic and recycled polyester, to
its sustainable product line. Called
SustainaTex Ocean, the fabric can be
used with PVC-free gasket, OEKOTEX®
compliant dye-sublimation
inks, and 100 percent recycled

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Specialty Fabrics Review November 2021

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