Specialty Fabrics Review October 2021 - 23

Q
A
The Cross Canvas team, with an average tenure of 15 years, has been built around a company
culture of respect, positivity and pride.
technology. Though most of the
cutting is still done with a knife and
clickers, half of the company's 45
sewing machines are less than five
years old, with the goal of adding
or replacing three to four each year.
Sewing equipment includes single- and
double-needle walking foot machines,
computerized tackers, overlocks and
machines set up for special operations.
Cross Canvas also has 30 heads of
embroidery, automated and manual
screen-printing presses, direct-togarment
printers, and leather cutting,
skiving and embossing equipment.
Russell recently renovated the
company website as well. Designed
with distributors and the general
public in mind, it's now easier to
navigate and features sharp imagery
and a simple, clean design. " This is
an amazing tool for showcasing our
products, but to stay top of mind with
customers, we also rely on word of
mouth and trade shows, " Heflin says.
Prior to the pandemic, he attended 10
to 12 trade shows a year and is looking
forward to attending these again in the
near future.
Looking ahead, Cross Canvas
will proceed with a pre-pandemic
agreement with a Tokyo-based
sourcing firm to license its brand
internationally, further expanding
its sales and recognition throughout
the world. Cross Canvas has granted
its name, likeness and specific designs
for this program-an area it's been
experimenting with over the
last decade.
Whatever else comes next, Heflin
and Russell will adapt. " That's what's
allowed Cross Canvas to keep going all
these years, " Heflin says. " Being open
to uncertainty has helped us work with
some of the biggest names in America.
You never know what the day will
bring, but bring it on. "
Holly Eamon is a business writer and editor
based in Minneapolis, Minn.
www.SpecialtyFabricsReview.com 23
What advice would you offer
someone new to or interested
in entrepreneurship?
Wayne Heflin, vice president:
Be prepared to make some
sacrifices. I tell people it takes
more than a great idea. First
ask yourself: What do you
want in life? What do you want
your life to look like in five
years? Then ask: Do I have
the stamina for this new idea?
Can it be profitable? If the
answer is yes, find a mentor,
be open to learning every day,
and remember the value of
teamwork as you surround
yourself with the people who
will help you navigate your
next steps.
Glenn Russell, president:
Price your product to make
money. To be able to do that,
you have to know and
understand your costs.
Also, even as you specialize
in a specific industry or product
line, continue to diversify your
skills and interests; it's an
important part of leading and
working with others.

http://www.SpecialtyFabricsReview.com

Specialty Fabrics Review October 2021

Table of Contents for the Digital Edition of Specialty Fabrics Review October 2021

Specialty Fabrics Review October 2021 - Cover1
Specialty Fabrics Review October 2021 - Cover2
Specialty Fabrics Review October 2021 - 1
Specialty Fabrics Review October 2021 - 2
Specialty Fabrics Review October 2021 - 3
Specialty Fabrics Review October 2021 - 4
Specialty Fabrics Review October 2021 - 5
Specialty Fabrics Review October 2021 - 6
Specialty Fabrics Review October 2021 - 7
Specialty Fabrics Review October 2021 - 8
Specialty Fabrics Review October 2021 - 9
Specialty Fabrics Review October 2021 - 10
Specialty Fabrics Review October 2021 - 11
Specialty Fabrics Review October 2021 - 12
Specialty Fabrics Review October 2021 - 13
Specialty Fabrics Review October 2021 - 14
Specialty Fabrics Review October 2021 - 15
Specialty Fabrics Review October 2021 - 16
Specialty Fabrics Review October 2021 - 17
Specialty Fabrics Review October 2021 - 18
Specialty Fabrics Review October 2021 - 19
Specialty Fabrics Review October 2021 - 20
Specialty Fabrics Review October 2021 - 21
Specialty Fabrics Review October 2021 - 22
Specialty Fabrics Review October 2021 - 23
Specialty Fabrics Review October 2021 - 24
Specialty Fabrics Review October 2021 - 25
Specialty Fabrics Review October 2021 - 26
Specialty Fabrics Review October 2021 - 27
Specialty Fabrics Review October 2021 - 28
Specialty Fabrics Review October 2021 - 29
Specialty Fabrics Review October 2021 - 30
Specialty Fabrics Review October 2021 - 31
Specialty Fabrics Review October 2021 - 32
Specialty Fabrics Review October 2021 - 33
Specialty Fabrics Review October 2021 - 34
Specialty Fabrics Review October 2021 - 35
Specialty Fabrics Review October 2021 - 36
Specialty Fabrics Review October 2021 - 37
Specialty Fabrics Review October 2021 - 38
Specialty Fabrics Review October 2021 - 39
Specialty Fabrics Review October 2021 - 40
Specialty Fabrics Review October 2021 - 41
Specialty Fabrics Review October 2021 - 42
Specialty Fabrics Review October 2021 - 43
Specialty Fabrics Review October 2021 - 44
Specialty Fabrics Review October 2021 - 45
Specialty Fabrics Review October 2021 - 46
Specialty Fabrics Review October 2021 - 47
Specialty Fabrics Review October 2021 - 48
Specialty Fabrics Review October 2021 - 49
Specialty Fabrics Review October 2021 - 50
Specialty Fabrics Review October 2021 - 51
Specialty Fabrics Review October 2021 - 52
Specialty Fabrics Review October 2021 - 53
Specialty Fabrics Review October 2021 - 54
Specialty Fabrics Review October 2021 - 55
Specialty Fabrics Review October 2021 - 56
Specialty Fabrics Review October 2021 - 57
Specialty Fabrics Review October 2021 - 58
Specialty Fabrics Review October 2021 - 59
Specialty Fabrics Review October 2021 - 60
Specialty Fabrics Review October 2021 - Cover3
Specialty Fabrics Review October 2021 - Cover4
Specialty Fabrics Review October 2021 - Expo Attendee Brochure1
Specialty Fabrics Review October 2021 - Expo Attendee Brochure2
Specialty Fabrics Review October 2021 - Expo Attendee Brochure3
Specialty Fabrics Review October 2021 - Expo Attendee Brochure4
Specialty Fabrics Review October 2021 - Expo Attendee Brochure5
Specialty Fabrics Review October 2021 - Expo Attendee Brochure6
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure1
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure2
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure3
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure4
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure5
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure6
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure7
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure8
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure9
Specialty Fabrics Review October 2021 - Expo AT Attendee Brochure10
Specialty Fabrics Review October 2021 - Annual Report1
Specialty Fabrics Review October 2021 - Annual Report2
Specialty Fabrics Review October 2021 - Annual Report3
Specialty Fabrics Review October 2021 - Annual Report4
Specialty Fabrics Review October 2021 - Annual Report5
Specialty Fabrics Review October 2021 - Annual Report6
Specialty Fabrics Review October 2021 - Annual Report7
Specialty Fabrics Review October 2021 - Annual Report8
Specialty Fabrics Review October 2021 - Annual Report9
Specialty Fabrics Review October 2021 - Annual Report10
Specialty Fabrics Review October 2021 - Annual Report11
Specialty Fabrics Review October 2021 - Annual Report12
Specialty Fabrics Review October 2021 - Annual Report13
Specialty Fabrics Review October 2021 - Annual Report14
Specialty Fabrics Review October 2021 - Annual Report15
Specialty Fabrics Review October 2021 - Annual Report16
Specialty Fabrics Review October 2021 - Annual Report17
Specialty Fabrics Review October 2021 - Annual Report18
Specialty Fabrics Review October 2021 - Annual Report19
Specialty Fabrics Review October 2021 - Annual Report20
Specialty Fabrics Review October 2021 - 99
Specialty Fabrics Review October 2021 - 100
Specialty Fabrics Review October 2021 - Cover3
Specialty Fabrics Review October 2021 - Cover4
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-april-2024
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-march-2024
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-february-2024
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-january-2024
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-december-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-november-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-october-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-september-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-august-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-july-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-june-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-buyers-guide-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-may-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-april-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-march-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-february-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-january-2023
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-december-2022
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-november-2022
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-october-2022
https://www.nxtbook.com/ata/specialtyfabricsreview/specialty-fabrics-review-september-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-august-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-july-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-june-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-buyers-guide-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-may-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-april-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-march-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-february-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-january-2022
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-december-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-november-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-october-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-september-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-august-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-july-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-june-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-buyers-guide-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-may-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-april-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-march-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/specialty-fabrics-review-february-2021
https://www.nxtbook.com/ifai/specialtyfabricsreview/0121RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1220RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1120RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1020RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0920RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0820RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0720RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0620RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/RVBG20
https://www.nxtbook.com/ifai/specialtyfabricsreview/0520RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0420RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0320RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0220RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0120RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1219RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1119RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1019RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0919RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0819RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0719RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0619RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/RVBG19
https://www.nxtbook.com/ifai/specialtyfabricsreview/0519RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0419RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0319RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0219RV_Feb
https://www.nxtbook.com/ifai/specialtyfabricsreview/0119RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1218RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1118RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/1018RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0918RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0818RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0718RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0618RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0518RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/RVBG18
https://www.nxtbook.com/ifai/specialtyfabricsreview/0418RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0318RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0218RV
https://www.nxtbook.com/ifai/specialtyfabricsreview/0118RV
https://www.nxtbookmedia.com