Canadian Finishing and Coatings Manufacturing: Nov/Dec 2022 - 5

NEWS
The
NEW
HUE
colours of the palette.
" We call Raspberry Blush 'Not a Wallflower'. It's
I
t's that time of year when paint manufacturers launch their
fresh palettes of up-and-coming colour trends. And while the
hues of 2022 revolved around more subdued shades of green
and nature inspired tranquil tones, the 2023 colours of the
year appear to be bold and all about self-expression.
Benjamin Moore's 2023 palette went outside of the box with a
small collection of deeply saturated colours and its poster child,
Raspberry Blush, a vivacious red-orange that is unapologetic in its
boldness. But what is extraordinary about this new collection is
that the paint company personified its colours and gave them a vibe
through music.
" This is a big switch from past few years, but we felt confident
in going bolder as we were seeing more expression and people not
being afraid to incorporate colour into their space, " says Sharon
Grech, colour and design expert for Benjamin Moore in Canada.
" I'm sure a lot of it has to be from being cooped up in our space for a
lot of time. Even getting new art, painting an accent wall or moving
things around became so important. We definitely noticed that
designers, homeowners and colour savvy people were becoming
more experimental, and that brought us to this, a bolder palette. "
She continues, " We felt inspired by artists and their ability to
communicate with colour, space, shapes and sound. So we went
out of our regular sensorial tactile experience and felt that there
was a connection with music and how music and colour evoke such
emotion. "
Benjamin Moore collaborated with Spotify and Canadian electrofunk
duo Chromeo to underscore the punchy palette with playlists
for each of the colours. And Chromeo was commissioned to write
a song called Raspberry Blush and produce video that features a
dancer moving from room to room, with each space featuring the
the life of the party and it's personified in the song
for sure, " says Grech. " This palette is warmer in
general, but the Starry Night has an ethereal feeling
like being underwater and seeing those colours from
that perspective, and with Tofino Sunset you're
seeing a nostalgic kick back sort of feeling. Even the
neutrals, although their common, when you look at
them individually they're strong on their own. "
What triggered the idea for this smaller palette of
such bold shades was the trends they were seeing on
social media. The 2021 palette was neutral and more
muted, but Rosy Peach, a deep rich red tone, got
online attention. And then when they launched the
2022 collection, Pale Moon, Mysterious and Wild
Flower, another red-orange hue, all received a lot of
interest.
" We're always going to sell Grey Owl, Chantilly
Lace and October Mist. People have been using those
colours forever because they're calming and relaxing.
But people also need some punchy colours in their
space. Walls have been a backdrop for so long. And
now we're seeing people doing murals again and even
using wallpaper or patterns, " says Grech. And with
colours like the new 2023 palette, she says that the
wall can become the main event in a room. " It's time
to have fun and be more playful with colour. "
Each of the Spotify playlists for the colours can
be downloaded from the company's website www.
benjaminmoore.com. For more colour of the year
launches and to watch the Chromeo Raspberry Blush
video, visit CFCM.ca
November/December 2022
5
http://www.benjaminmoore.com http://www.CFCM.ca
Canadian Finishing and Coatings Manufacturing: Nov/Dec 2022

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