Canadian Finishing & Coatings Manufacturing Magazine Jan/Feb 2023 - 22

INDUSTRIAL FINISHING: COATINGS ADDITIVE REPORT
Healthy Growth Predicted for
Global Coatings Additives
Coating Additives Soon to be Deemed as 'Elixirs of Tomorrow' for Paint Formulators
BY YASH PATHAK
S
ince time immemorial, paint manufacturers have
been blending additives into their formulations and
experimenting with numerous chemicals to come up
with unique, vibrant colours. One of the most infamous
examples of such an experimentation is Scheele's Green or
Schloss Green from the Victorian Era. It contained high levels
of acidic copper arsenite that gradually poisoned occupants of
homes that used this colour for wallpapers.
Since then, advancements in the paint additives industry have
come a long way. Latest formulations are mainly designed to add
up new useful characteristics that can provide environmental,
decorative, as well as functional benefits.
At present, the industry utilises a wide range of coating
additives, and leading manufacturers are constantly investing
in research activities to expand their existing portfolios. They
are, hence, enabling enhancements such as preventing growth of
mildew, quick drying paints, and superior adhesion.
Numerous companies are focusing on improving the
antibacterial properties and smell of coating additives. As the
demand for enhanced characteristics such as UV protection,
dispersion of solids, scrub resistance, gloss control, wetting,
improved leveling, and foam-reduction is skyrocketing, key
companies are striving to refine their product offerings to
generate high market shares.
Alongside these improvements, a long line of stringent norms
has come along because of consumer and political pressure.
These norms aim to prevent harm to the environment and human
beings by compelling manufacturers to develop new paints that
would contain zero volatile organic compounds. Surging desire to
upgrade the way paints work and lower their negative influence is
expected to pave the way for new coating additives.
A report by market research firm, Fact.MR, found that the
global coating additives market is estimated to surpass US$ 9.3
billion in 2023 and exhibit considerable growth at a compound
annual growth rate (CAGR) of five per cent in the next ten
years from 2023 to 2033. Increasing utilisation of innovative
coating additives in construction paints to improve the surface
effectiveness, as well as viscosity of substrates, is one of the
prominent factors propelling sales.
Burgeoning demand for architectural and industrial
applications is another vital factor that is estimated to bode
well for the coating additive industry. Consumers are expected
to choose those exterior coating additives that
are highly effective against algae, fungi, and
bacteria. On the back of changing demand,
prominent companies are likely to focus on
introducing high-quality coating additives in
the foreseeable future.
TEGO Powder Aid D01 from Evonik
Industries AG to Change the Game for
Powder Coating Formulators
In December 2022, Evonik Industries AG, a
specialty chemicals manufacturer based in
Germany, introduced a new multifunctional
polymer additive named TEGO Powder Aid D01.
It can be used for powder coating formulations
and would help to make them disperse by
effectively reducing melt viscosity, as well as
promoting pigment wetting during extrusion.
The newly launched additive can ensure
22
www.cfcm.ca
http://www.Fact.MR http://www.cfcm.ca
Canadian Finishing & Coatings Manufacturing Magazine Jan/Feb 2023

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