Electrical Industry Canada: Tools & Equipment Issue - 11

GREENLEE JOBSITE LIVE Q&A WITH JAE LEE,
DIRECTOR OF PRODUCT MANAGEMENT
BY BLAKE MARCHAND
Greenlee's JobSite Live program launched as a way to complement in-person events and allow Greenlee to continue to interact with professionals
during the pandemic. The program provides a resource for end-users interested in gaining more insight on new Greenlee product developments
and how those products can impact the job. On the reverse side of the coin, it's an outlet for Greenlee to engage with customers and supplant the
face-to-face interaction previously fulfilled by tradeshows and in-person demos. The JobSite Live series puts on Instagram Live Q&As and demos
new products such as the G1 Versi-Tugger® and 6-Ton Gator® Crimper; so that end-users can interact with Greenlee product experts as well as
other trade professionals. The series also includes webinars done in collaboration with EC&M, looking deeper into topics like prefabrication and the
evolution of insulated hand tools and battery operated, insulated tools.
The success of the program is another example of how the challenges of the pandemic have pushed industry to develop new best practices and
diversify the ways in which we interact.
Here, Greenlee Director of Product Management, Jae Lee provides some additional insight into what goes into the program.
How does JobSite Live work, when did it launch, and
what was the idea behind it?
JobSite Live is a virtual event series hosted by Greenlee that gives
professionals the chance to ask questions directly to a product expert,
interact with peers and ask questions about everything related to the
skilled trades. Greenlee has always valued the importance of working
face-to-face with professionals in the field over its 159 year history;
when COVID-19 travel restrictions hit in March of 2020, that severely
limited our ability to physically visit jobsites. The JobSite Live series was
born out of this necessity, yet it is proving valuable in so many more
ways.
The JobSite Live series of online events and offerings kicked-off in the
summer of 2020 with an interactive question and answer session hosted
on Instagram Live that allowed viewers to learn how certain tools could
help them work more efficiently on the jobsite.
ELECTRICAL INDUS TRY CANADA
Then throughout 2020 additional pandemic cancellations and
restrictions led to even more programming ideas for JobSite Live. When
tradeshows went virtual or were cancelled, we turned to JobSite Live as
a way to recreate the sense of community oſten experienced at these
events. JobSite Live is our solution to providing professionals an
opportunity to gather, learn from each other and experience Greenlee
virtually. The key has been not only launching the program but keeping
programming steady and robust - offering value with every virtual
event.
How oſten does the series run?
The series is held one to two times a month and includes live product
demonstrations, training and direct access to product experts on
electrical and utility solutions. The demos are all done virtually from our
Greenlee headquarters in Rockford, Illinois.
VOLUME 1, ISSUE 3
11

https://www.greenlee.com/ca/en https://www.greenlee.com/ca/en/jobsite-live https://www.greenlee.com/ca/en/jobsite-live

Electrical Industry Canada: Tools & Equipment Issue

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