Boating Industry Canada April 2015 - (Page 26)

The quality assurance lab is built around various innovative product testing methods including Highly Accelerated Life Testing (H.A.L.T.), Salt and Fog Chamber. and resolve the majority of product related issues. If dealers still need help, tech experts are available at the dealer only special number (1-800-693-1226). Educating the industry on electrical matters has been one of the top priorities at Xantrex. A new video series titled "Power Time," featuring American Boat and Yacht Council's director Ed Sherman, was launched in February to address most commonly encountered technical challenges and create awareness about building solid onboard AC power systems, correct wiring and regulatory compliance. From a marine dealer perspective, AC power sales can be complex and intimidating for store associates. The installation of technically advanced products such as an inverter/charger may be a challenge for the service/parts department, due to the complexity of the unit. Training (available from Xantrex) is designed to help dealers sell the product, as well as install and troubleshoot. Technical training for the service/parts department is also offered. To further support its dealers, Xantrex has also added staff, beginning with a half-dozen new sales personnel and a new rep group on the west coast to support its North American and export operations. "These new appointments have energized the sales force and the benefit will be felt not only by our direct partners but also by their customers and end-users," added Gaudet. "Although we are all operating in challenging economic times, we firmly believe that the lifeline and health of any business is intrinsically tied to its people, product and how companies support their customers. This combination and our efforts in these areas, we believe, will propel long-term success for both Xantrex and the customers we serve." On the new product front, 2015 is going to be a big year for Xantrex with a new line of pure sine wave inverters and inverter/chargers slated for a mid-year launch. To learn more about Xantrex and its initiatives, please visit www.xantrex.com. Build Your Business with Canadian Yachting Magazine 54,000 Page views 66,876 total readers, 3.77 Pass along Readers 13,500 Unique visitors 35,000 Subscribers 17,739 Paid print Subscribers 1,400 Digital Subscribers 1976 Year Print established 1998 canadianyachting.ca established 2,500 + Social media followers 1,500 Air Canada Maple Leaf Lounges 26 Boating Industry Canada All issues are available on tablets including iPAD, NOOK, Kindle. Archived files from prior to February 2015 are available through registration on line at: www.canadianyachting.ca/home/digital-archives For media kit and schedule call Greg Nicoll 877-620-9373 * gnicoll@kerrwil.com APRIL 2015 http://www.xantrex.com http://www.canadianyachting.ca http://www.canadianyachting.ca/home/digital-archives

Table of Contents for the Digital Edition of Boating Industry Canada April 2015

Insight
Industry News
Ad Nauseam
Impact - John Pfeifer
Propulsion - Mercury's Latest & Greatest
Product Innovation - Xantrex
Made in Canada - Nova Kool
The Boat Shop - NMEA

Boating Industry Canada April 2015

Boating Industry Canada April 2015 - (Page Cover1)
Boating Industry Canada April 2015 - (Page Cover2)
Boating Industry Canada April 2015 - (Page 3)
Boating Industry Canada April 2015 - Insight (Page 4)
Boating Industry Canada April 2015 - Insight (Page 5)
Boating Industry Canada April 2015 - Industry News (Page 6)
Boating Industry Canada April 2015 - Industry News (Page 7)
Boating Industry Canada April 2015 - Industry News (Page 8)
Boating Industry Canada April 2015 - Industry News (Page 9)
Boating Industry Canada April 2015 - Industry News (Page 10)
Boating Industry Canada April 2015 - Industry News (Page 11)
Boating Industry Canada April 2015 - Industry News (Page 12)
Boating Industry Canada April 2015 - Industry News (Page 13)
Boating Industry Canada April 2015 - Industry News (Page 14)
Boating Industry Canada April 2015 - Industry News (Page 15)
Boating Industry Canada April 2015 - Ad Nauseam (Page 16)
Boating Industry Canada April 2015 - Ad Nauseam (Page 17)
Boating Industry Canada April 2015 - Impact - John Pfeifer (Page 18)
Boating Industry Canada April 2015 - Impact - John Pfeifer (Page 19)
Boating Industry Canada April 2015 - Impact - John Pfeifer (Page 20)
Boating Industry Canada April 2015 - Propulsion - Mercury's Latest & Greatest (Page 21)
Boating Industry Canada April 2015 - Propulsion - Mercury's Latest & Greatest (Page 22)
Boating Industry Canada April 2015 - Propulsion - Mercury's Latest & Greatest (Page 23)
Boating Industry Canada April 2015 - Product Innovation - Xantrex (Page 24)
Boating Industry Canada April 2015 - Product Innovation - Xantrex (Page 25)
Boating Industry Canada April 2015 - Product Innovation - Xantrex (Page 26)
Boating Industry Canada April 2015 - Made in Canada - Nova Kool (Page 27)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page 28)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page 29)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page 30)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page Cover3)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page Cover4)
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