Boating Industry Canada April 2015 - (Page 3)

CONTENTS PUBLISHER greg nicoll gnicoll@kerrwil.com 416-620-9373 VOLUME 12 * NUMBER 2 * APRIL 2015 MANAGING EDITOR Andy Adams aadams@kerrwil.com ASSISTANT EDITOR terri hodgson thodgson@kerrwil.com CONTRIBUTORS Andy Adams, glen Cairns, John morris and Craig ritchie ADVERTISING SALES greg nicoll gnicoll@kerrwil.com 416-620-9373 John Armstrong johnarmstrong@kerrwil.com 289-962-1310 Ian gilson igilson@kerrwil.com 905-719-5152 mark Collett markcollett@kerrwil.com 604-351-0211 SALES ADMINISTRATION Lynn Lortie lynnlortie@kerrwil.com 705-527-7666 X221 CIRCULATION elissa Campbell elissacampbell@kerrwil.com 705 527 7666 X224 PRINT PRODUCTION eileen walsh eileenwalsh@kerrwil.com 705-527-7666 X228 ART DIRECTOR Allan Bates allanbates@greenappleprepress.ca WEBMASTER rory green rorygreen@kerrwil.com Boating Industry Canada is published by AdAstrA medIA InC in association with KerrwIL PuBLICAtIons Ltd. EAST COAST OFFICE 538 elizabeth street midland, ontario L4r 2A3 tel: 705-527-7666 Fax: 705-527-7662 www.kerrwil.com greg nicoll John Kerr Brad marsh is published six times annually. to subscribe, go to: www.boatingindustry.ca the contents of this publication are the property of Kerrwil Publications Limited and may not be reproduced in whole or in part without prior written consent. we encourage letters to the editor, submissions and query letters from writers and our readers. For material to be returned, please include a stamped, self-addressed envelope. occasionally, we allow the use of mailing lists to firms offering products and information that we feel may be of interest to you. If you do not want your name made available, please return your mailing label to us marked do not reLeAse. send all address changes, post office returns and subscription inquiries to: BoAtIng Industry CAnAdA 538 elizabeth street, midland, on L4r 2A3 tel: 705-527-7666 Fax: 705-527-7662 e-mail: elissacampbell@kerrwil.com 16 21 FEATURES IMPACT - John Pfeifer 18 PROPULSION - MERCURY'S LATEST & GREATEST 21 PRODUCT INNOVATION - XANTREX 24 MADE IN CANADA - NOVA KOOL 27 THE BOAT SHOP - NMEA 28 Canadian-born, internationally experienced and armed with a degree in Economics, a concentration in Finance and a degree in Japanese, John Pfeifer is the new president of Mercury Marine - By Andy Adams As the new president of Mercury Marine, John Pfeifer wowed the crowds in Miami with their new Verado 350 and 400 Racing models, new MerCruiser 200 V6 sterndrive and the mighty Mercury Racing QC4v 1550 dual-calibration sterndrive. - By Andy Adams Burnaby, BC-based Xantrex is now backed by the $36 billion Schneider Electric conglomerate, who has created a new $13 million R&D lab for product development in BC. - By Craig Ritchie Here is another successful Canadian marine company; Nova Kool refrigeration from BC is proﬁled. - By Glen Cairns Part 2 of The CEO's discuss the Future of Marine Electronics - Supplied By the National Marine Electronics Manufacturers Association, NMEA from their member publication, The Marine Electronics Journal DEPARTMENTS On the Cover: John Pfeifer. InsIght . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Industry news . . . . . . . . . . . . . . . . . . . . 6 Ad nAuseAm . . . . . . . . . . . . . . . . . . . . . . 16 www.boatingindustry.ca 3 http://www.kerrwil.com http://www.boatingindustry.ca http://www.boatingindustry.ca

Table of Contents for the Digital Edition of Boating Industry Canada April 2015

Insight
Industry News
Ad Nauseam
Impact - John Pfeifer
Propulsion - Mercury's Latest & Greatest
Product Innovation - Xantrex
Made in Canada - Nova Kool
The Boat Shop - NMEA

Boating Industry Canada April 2015